Amazon said to be inflating streaming library size [updated]

Online retail giant Amazon is said to be stretching the truth regarding the size of its streaming content library when reporting numbers to the public. According to a report from Fast Company, the “17,000 movies and television shows” Amazon claims to offer Amazon Prime customers is inflated by roughly 10 times. Amazon Prime members have free, unlimited access to Amazon’s streaming content catalog, which can be viewed using a number of devices including a Roku set-top box and Amazon’s Kindle Fire tablet. Rather than counting a TV series toward the total content tally Amazon claims its users have access to, Amazon counts each individual episode of a TV show toward that 17,000-title total. So, for example, Fox’s “24” counts not once but 192 times, and various versions of the “Power Rangers” show add 715 shows to Amazon’s catalog. The actual size of Amazon’s library? 1,745 movies and 150 television series. Netflix, which has been said to have a catalog of 60,000 streaming titles, actually has approximately 13,000 different titles including 9,500 movies and 3,500 TV series, the report claims.

Updated to clarify that Netflix does not publish the number of titles available in its streaming catalog.

Read

blog comments powered by Disqus