Intel is expected to move up the announcement of its next-generation Ivy Bridge processors from the original date of April 29th to April 23rd, Digitimes reported on Thursday. ASUS, Acer, Lenovo and Hewlett-Packard are all preparing to release their second generation of ultrabooks in May, with average prices expected to “rapidly” drop from $999 to $699. To promote ultrabooks, Intel has also reportedly set up a $300 million fund to assist its partners in ultrabook design as well as research and development. Earlier rumors have suggested that Apple is planning to refresh its iMac family of computers with Intel’s 22nm-based Core i5 and Core i7 Ivy Bridge processors in June or July. The Cupertino-based company is also said to be ramping up production in preparation for thinner 13- and 15-inch MacBook Pro models.