Wealthy smartphone users more likely to own an iPhone, study finds

Wealthy smartphone users are more likely to own an Apple iPhone and less likely to play games or post on Twitter than average users. According to research from The Luxury Institute, 62% of U.S. consumers earning at least $150,000 per year own a smartphone. 45% of people falling to that category own an iPhone, 35% use an Android-powered device and 25% have a BlackBerry. More than 80% of wealthy smartphone owners download mobile apps, with the most popular categories being weather (63%), news (51%), travel (42%), business/finance (39%) and sports (34%). Facebook, Angry Birds and Words With Friends are the most popular apps, however higher-income consumers use far less entertainment apps than the average smartphone user. “As you get older and have family and significant others, aging parents, and a lot more assets and investments, you’re going to need apps for far more relevant things than playing games and chatting with your peers,” The Luxury Institute CEO Milton Pedraza noted.

[Via Reuters]

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