Online movie streaming in U.S. to top DVDs for the first time in 2012

Online movie streaming in the United States is expected to top both DVD and Blu-ray use for the first time ever in 2012, according to a study from IHS Screen Digest. The study suggests that in 2012, Americans will legally stream 3.4 billion movies online — twice the 1.4 billion streamed in 2011 — while DVD and Blu-ray movies watching this year will to 2.4 billion from 2.6 billion in 2011. Last year, the unlimited-streaming services offered by Netflix and Amazon Prime accounted for 94% of all paid online movie viewing in the U.S. Additionally, consumers paid an average of $0.51 for every movie streamed online, compared to $4.72 for DVD and Blu-ray discs. “We are looking at the beginning of the end of the age of movies on physical media like DVD and Blu-ray,” IHS analyst Dan Cryan said. “But the transition is likely to take time: almost nine years after the launch of the iTunes Store, CDs are still a vital part of the music business.”

[Via Bloomberg]

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