McGraw Hill: The discounted iPad 2 is just what schools needed

In a special January event at the Guggenheim Museum in New York City, Apple’s VP of marketing Phil Schiller announced that the Cupertino-based company was looking to change the textbook industry with iBooks 2 and iBooks Author. McGraw Hill Education believes that the new iPad, which was announced on March 7th, will truly revolutionize education. According to Vineet Madan, McGraw Hill’s vice president of new ventures, the discounted iPad 2 will now allow more schools to deploy iPads to their students for education. “I’ve long thought that the tipping-point price for a tablet is between $200 and $300,” Madan said in an interview with TPM. “Now that the entry-level iPad 2 has dropped by $100, and it’s now $399 for a 16 gigabyte version, we’ll see much more uptake. The iPad 2 still a phenomenally powerful device [and] our content performs incredibly well on that device. At the same time, we can build better things for new iPad.” Read on for more.

Madan believes the new iPad changed the game completely, thanks to its high-resolution Retina Display and 4G LTE support. “Think about LTE,” Madan said, “You could be anywhere and can immediately pull up all sorts of high-res, data-rich content. You can stream it instantaneously and you don’t have pulling down gigs and gigs of content and storing it on the app locally.”

The VP also took some swings at Android tablets while praising the iPads battery life. “Battery life is another huge factor that many people don’t think about, including those behind some of the Android tablets,” he said. “When you’re thinking about learning, you don’t have to worry about charging device in between every class.”

All in all, Madan believes it’s a good time to be in school. “There’s never been a better time to be a student, whether that’s K through 12 or in higher education,” he said, “The access to learning materials, the access to content through the web, the access to resources is not something many of us could have even considered five years ago, and I say this as a father of three young children.”

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