Steve Jobs used patents to pressure Bill Gates into 1997 investment in Apple

Business

Apple co-founder Steve Jobs was no stranger to legal battles involving the patent system. Apple is currently waging war on a number of Android vendors and the company’s former CEO vowed to crush Google’s mobile platform before his untimely passing last year. ”I will spend my last dying breath if I need to, and I will spend every penny of Apple’s $40 billion in the bank, to right this wrong,” Jobs said, according to Walter Isaacson’s biography of the Apple boss. “I’m going to destroy Android, because it’s a stolen product. I’m willing to go thermonuclear war on this.” But more than a decade before the iPhone even existed, Apple was locked in patent battles with Microsoft that would end up saving the company from the brink of bankruptcy. Read on for more.

Microsoft’s 1997 investment in Apple is now a major bullet point in Apple’s history that is known the world over. As Apple struggled to stay alive, Jobs and his team managed to secure a $150 million investment that ended up helping to keep the company afloat long enough to begin a climb that would eventually see it become the most valuable company in the world.

An important piece of the story that often isn’t discussed, however, is that Jobs used the legal battles in which Apple and Microsoft were engaged at the time to convince Gates to work out a new software deal and, ultimately, to make a $150 million investment in Apple. From Walter Isaacson’s Jobs biography, as quoted by Forbes:

I called up Bill and said, “I’m going to turn this thing around.” Bill always had a soft spot for Apple. We got him into the application software business. The first Microsoft apps were Excel and Word for the Mac. So I called him and said, “I need help.” Microsoft was walking over Apple’s patents. I said, “If we kept up our lawsuits, a few years from now we could win a billion-dollar patent suit. You know it, and I know it. But Apple’s not going to survive that long if we’re at war. I know that. So let’s figure out how to settle this right away. All I need is a commitment that Microsoft will keep developing for the Mac and an investment by Microsoft in Apple so it has a stake in our success.”

The rest, as they say, is history.

10 Comments
  • http://www.facebook.com/profile.php?id=52801737 Aaron Martin-Colby

    That exchange isn’t nearly as threatening as the headline implies. In fact, it’s one of the most level-headed quotes that I’ve heard from Jobs in a long time.

  • http://www.facebook.com/profile.php?id=1093543612 Susyn Elise Duris

    Agree with Kyle. Steve played to Bill Gates’ emotions, which Steve was good at, and as any good negotiator should be. He was also good at communicating “realities” in a language that the other side would appreciate. Another good negotiating tactic to have.

  • http://www.facebook.com/profile.php?id=1093543612 Susyn Elise Duris

    Agree with Kyle. Steve played to Bill Gates’ emotions, which Steve was good at, and as any good negotiator should be. He was also good at communicating “realities” in a language that the other side would appreciate. Another good negotiating tactic to have.

  • http://www.facebook.com/profile.php?id=1093543612 Susyn Elise Duris

    Interesting that you are calling me a fool, you don’t know me and I don’t know you, yet I have negotiated things much larger than this and won. Hmmm.

  • http://www.facebook.com/profile.php?id=1093543612 Susyn Elise Duris

    Interesting that you are calling me a fool, you don’t know me and I don’t know you, yet I have negotiated things much larger than this and won. Hmmm.

  • http://www.facebook.com/profile.php?id=546885207 Mauro Alencar
  • http://www.facebook.com/profile.php?id=546885207 Mauro Alencar
  • http://www.facebook.com/profile.php?id=776509535 Andy Budhu

    David DeLeon bottom line like it or not, Apple help create Microsoft and Windows. let that sink in for a minute!

  • http://www.facebook.com/profile.php?id=1596510004 Brett Lehrer

    Poor, poor Woz. Never gets the credit he deserves.

  • http://www.facebook.com/profile.php?id=575096762 Rojan Sunny Thomas

    Mike Broder What on earth are you talking about? The MBPs are always the first laptops to get the new i-Series CPUs. Apple has deals with Intel that allows early access. RAM is dirt cheap these days, just fit it in yourself.

    No, unibody makes it better. More durable, does not flex, does not fall apart, the less parts you have the less the opportunity for failure.

    The Droid X is a bad Android smartphone. The iPhone is an excellent smartphone.

    Dual-core were available, but did Android even take advantage of dual-cores? No. You fell into marketing by OEMs. The Optimus 2X was a piece of crap that was bested by the 800Mhz in the iPhone 4. Hardware waits for software now. Not the other way around.

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