ZTE announced a range of new smartphones at this year’s Mobile World Congress in Barcelona, but the star of the show was undoubtedly the company’s new flagship Android phone, the ZTE Era. The Era is a quad-core Tegra 3-powered Android 4.0 phone with a 4.3-inch 960 x 540-pixel qHD display, 8GB of internal storage, HSPA+ and a case that is just 7.8 millimeters thick, which is even thinner than the HTC One S announced on Sunday. “The numbers speak for themselves. With 50 percent growth in handset shipments and 400 percent growth in smartphone shipments, we are confident that we are entering a new era in the mobile terminal market,” said He Shiyou, Executive Vice President and Head of the Terminals Division, in a statement. The ZTE Era captures the excitement we feel about the future and brings it to life in a fantastic new device.” Announced alongside the Era is the ZTE Orbit, a new entry-level Windows Phone with a 4-inch 800 x 480-pixel display, a single-core 1GHz processor, 4GB of storage and a 5-megapixel camera that will launch in the second quarter. ZTE’s press releases follow below.
Based on the NVIDIA® Tegra® 3 quad-core mobile processor and equipped with a NVIDIA Icera 450 HSPA+ modem, the ZTE Era packs high definition multimedia capabilities into a package that is just 7.8mm thick.
The Era has a 4.3 inch QHD screen giving high quality 960 x 540 pixel images, 8GB of memory expandable with a MicroSD card, HD voice and Dolby sound. Running the latest Android 4.0 (Ice Cream Sandwich) platform the ZTE Era is the most powerful Android smartphone from ZTE, providing powerful new ways of communicating and sharing, with easy multitasking, rich notifications and deep interactivity. The ZTE Era delivers a great combination of amazing battery life and outstanding performance with Tegra 3’s unique 4-PLUS-1™ quad-core architecture with a fifth battery saver core.
The ZTE Era is the flagship device launch from ZTE at Mobile World Congress and is part of a series of eight new devices unveiled at the event, all delivering significant advances in power, high definition multimedia capabilities and design. Based on technology innovations including quad-core chipsets, LTE and the latest Android and Windows Phone platforms, the new devices form a core component of ZTE’s ambition to become a top three handset provider by 2015.
“The numbers speak for themselves. With 50 percent growth in handset shipments and 400 percent growth in smartphone shipments, we are confident that we are entering a new era in the mobile terminal market. The ZTE Era captures the excitement we feel about the future and brings it to life in a fantastic new device,” said Mr. He Shiyou, Executive Vice President and Head of the Terminals Division at ZTE.
According to industry analyst Gartner, ZTE was ranked the world’s No.4 in terms of handset shipments in Q4 2011 and ZTE smartphone sales are growing faster than any other vendor except Apple.
“In 2012, ZTE products will be building up from the low-middle end of the market into the middle-high end, with the ZTE Era being the best example of that development,” Mr. He Shiyou said. “We will continue our long-standing cooperation with operators around the world, but we will also continue to build our distributor channels (both ODM and OEM), and we will be focusing our marketing in particular on the high-end markets of Europe, America, Japan and China.”
The ZTE Era will be launched in Europe and China in the second half of 2012.
The Era, together with the comprehensive portfolio of ZTE terminals, is on display at MWC 2012 in Barcelona on the ZTE booth in Hall 8, stand B145.
ZTE Expands Windows Phone Portfolio
ZTE Orbit joins Windows Phone smartphone offerings
27 February 2012, London, UK – ZTE Corporation (“ZTE”) (H share stock code: 0763.HK / A share stock code: 000063.SZ), a publicly-listed global provider of telecommunications equipment and network solutions, has expanded on its commitment to the Windows Phone platform and introduced the new ZTE Orbit smartphone.
The ZTE Orbit joins the ZTE Tania smartphone in the company’s portfolio of Windows Phone-based devices. The ZTE Tania is commercially available in the UK and Sweden and other countries around the world.
“Microsoft is excited to continue partnering with ZTE to bring new Windows Phones to market. We look forward to the availability of ZTE Orbit in major markets around the world in the second quarter of 2012,” said Mark Linton, Senior Director of the OEM Division, Microsoft.
“The Windows Phone platform is as powerful as it is intuitive, enabling us to create and deliver exciting new devices that meet real consumer demand,” said Mr. He Shiyou, Executive Vice President and Head of the Terminal Division of ZTE. “Our partnership with Microsoft is a key component of our strategy to grow our share of the smartphone market. ZTE is proud to be at the forefront of device manufacturers who are using the Windows Phone platform.”
The ZTE Orbit is based on the latest version of Windows Phone and comes with 4GB of memory, HD Voice, and a 5Mpx autofocus camera with LED flash. The ZTE Orbit will be available in the second quarter of this year.
At the same time, ZTE announced the MF668A data card which takes advantage of Microsoft’s Mobile Broadband Class Driver in Windows 8. ZTE’s MF668A data card is being demonstrated at Mobile World Congress for the first time. The data card, which supports RAW IP and high-speed transmission, is based on the new MBIM v1.0 specification, recently approved by the USB-IF, and natively supported in Windows 8 without additional software.
Launched on 18 January, the ZTE Tania is a chic Windows Phone device, with a chassis measuring just 10.7mm in depth, 4GB internal storage and a 4.3 inch touch screen. The 1GHz processor and ultra-sharp cinematic WVGA 800 x 480px screen make responding to emails, editing documents and browsing the internet fast and intuitive. The first Windows Phone-powered smartphone launched by ZTE, the ZTE Tania is expected to be available in stores in the UK in early April at tariff points in the £10-20 range.
The full portfolio of ZTE Windows Phone devices is being demonstrated at Mobile World Congress at the ZTE booth (Hall 8, Stand B145).