Apple defends rights to iPad name in Shanghai court

Apple on Wednesday defended itself in a Shanghai court against Proview International, which claims Apple is violating a trademark it holds on the “iPad” name, the New York Times reported. Proview’s allegations have prevented the Cupertino-based company from selling its popular tablet in numerous smaller Chinese cities, however Apple Stores in Beijing and Shanghai continue to sell the device. The four-hour session at the Pudong New Area People’s Court ended without any ruling from the district judge, though both sides reportedly presented new evidence in the case. Apple claims it acquired the iPad trademark from Proview in 2009. “We bought Proview’s worldwide rights to the iPad trademark in 10 different countries several years ago,” the company said in a statement. “Proview refuses to honor their agreement with Apple in China and a Hong Kong court has sided with Apple in this matter. Our case is still pending in mainland China.” Proview claims that Apple is using the iPad name illegally, however, as the subsidiary that licensed the trademark to Apple was not authorized to do so.

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