Ultrabook prices to remain high through 2012, drop in 2013

Ultrabooks will remain pricey through the end of this year, with ideal pricing of $600-$700 finally being reached in 2013 according to Digitimes. Due to the high production cost associated with the computers — especially solid state drives, which are 10 times more expensive than traditional hard drive — prices are expected to remain high in order to maintain profitability. As vendors work on reducing costs, ultrabooks have chance to reach $799 in the second quarter of 2012, a significant drop from the $999 price point of the first generation models but still well above the “sweet spot” the new notebook supposedly must hit in order to be more widely adopted.

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