Why the iPhone is worse than a BlackBerry

I love my iPhone. In fact, I’ve loved every iPhone Apple has launched since the first model was unveiled in 2007. Slowly but surely, Apple has introduced new features and eliminated upon almost every major gripe people had with iOS to push the limits of what we expect from a modern smartphone, and also to keep the platform on par with or even ahead of the competition. Copy and paste, MMS, background apps, multitasking, notifications, folders and much more have been added over time. There is one thing that makes me hate my iPhone every single day though, and I hope Apple is going to address it soon. I need more control over my alerts.

I really wish Apple would create an area in settings, or even add on to the notifications options, to allow users to set custom alert settings for different things. For instance, I’d love it if I could have different profile modes with settings for vibrate, ring, volume and ringtone much like how RIM’s BlackBerry phones have worked for ages. And there’s plenty of room for improvement beyond what RIM is doing in its BlackBerry OS… just look at how great Motorola’s Smart Actions feature is. Apple could totally take this one step further and allow location-based profiles for alerts, system settings, and more. When I get home, I want Bluetooth to turn off automatically, and I want my alert profile to change, for instance.

I might want my phone to vibrate for almost all alerts, and sometimes I want my phone ring as well. Sometimes I want everything to be on silent and have my phone ring only if it’s a certain person calling or messaging me. I just want more control over how my phone acts in this respect — it’s something that is half-assed in its current state. Sure, you can set custom alert tones for SMS and iMessage, and you can set custom ringers for specific contacts as well, but this is all being fed through a very rudimentary “your phone is either on ring or vibrate, you idiot” switch.

If Apple does decide to introduce some sort of profile control, it will fix one of the most glaring holes still in iOS, in my view. We’ll get there eventually, I believe.

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