With Samsung’s high-end TV sales doing well, the company is now looking to launch cheaper television sets according to Reuters. Demand for lower-end TVs has been on the rise in recent months, with major South Korean retailers teaming up with local manufacturers to provide flat-screen models that are as much as 40% cheaper than Samsung sets. “As long as there’s demand, we’re open to get into that segment,” Samsung’s executive VP of visual display, Kim Hyun-suk said. “We’ve been preparing to introduce cheap models and have been studying to optimize production costs and retail prices. Those models will be ready for sale in one or two months.” Samsung is the world’s largest TV manufacturer and is aiming to sell 50 million units this year, with half of those shipments being Internet-enabled smart TVs.