Amazon announces content agreement with Viacom for Kindle Fire, Prime customers

Amazon on Wednesday announced that it has entered into a new agreement with Viacom to provide a larger selection of television content to its Kindle Fire and Amazon Prime customers. Under the deal, Amazon’s customers will have access to episodes of The Real World, Chapelle’s Show and the The Sarah Silverman Program from Comedy Central, as well as a number of hit shows from Nickelodeon. “This deal with Viacom brings Prime customers and Kindle Fire users thousands of comedies, kids’ shows, reality TV and much more from some of the best cable networks available,” Amazon’s director of video content acquisition Brad Beale said. “We now offer more than 15,000 movies and TV shows in Prime Instant Videos and are working hard to add even more great content.” Amazon’s full press release follows after the break.

Amazon Announces Increased Prime Instant Video Selection for Kindle Fire and Prime Customers via Digital Video License Agreement with Viacom

Prime Instant Video now offers thousands of TV episodes from MTV, Comedy Central, Nickelodeon, TV Land, Spike, VH1, BET, CMT and Logo—including past seasons of popular shows such as Jersey Shore, Chappelle’s Show, Hot in Cleveland, Yo Gabba Gabba, iCarly and more

SEATTLE–(BUSINESS WIRE)–Feb. 8, 2012– Amazon.com, Inc. (NASDAQ: AMZN) today announced a licensing agreement with Viacom that will allow Amazon Prime members to instantly stream TV shows from MTV, Comedy Central, Nickelodeon, TV Land, Spike, VH1, BET, CMT and Logo. This deal will bring the total number of Prime Instant Videos to more than 15,000. Amazon Prime members can enjoy this selection on over 300 different devices, including Kindle Fire—the Kindle for movies, TV shows, music, magazines, apps, books, games, and more. Right out of the box, Kindle Fire users experience the benefits that millions of Amazon Prime members already enjoy — unlimited, commercial-free, instant streaming of movies and TV shows with Prime Instant Video and the convenience of Free Two-Day Shipping on millions of items from Amazon.com.

Prime members will have access to thousands of episodes from Viacom through Prime Instant Video over the next several months. Titles will include kids’ favorites, stand-up comedy, and reality TV. Amazon will offer MTV shows including The Hills, Jersey Shore, The Hard Times of RJ Berger, several seasons of The Real World, and Comedy Central shows such as Chappelle’s Show and The Sarah Silverman Program. For kids, Amazonbrings Nickelodeon episodes of iCarly, Dora the Explorer, SpongeBob SquarePants, Yo Gabba Gabba, along with TV Land favorite, Hot inCleveland.

“Over the last year we have received fantastic customer feedback about Prime Instant Video. We are constantly working to improve the service by adding the shows that our customers enjoy the most,” said Brad Beale, director of video content acquisition for Amazon. “This deal with Viacombrings Prime customers and Kindle Fire users thousands of comedies, kids’ shows, reality TV and much more from some of the best cable networks available. We now offer more than 15,000 movies and TV shows in Prime Instant Videos and are working hard to add even more great content.”

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