Most mobile daily deal users are from high-income households, study finds

If you’re signed up for a daily deal service on your phone, odds are you’re from a high-income household. According to new data from comScore, 36.5% of U.S. phone owners who are signed up for a daily deal service have an annual income of more than $100,000. 19.6% come from households that have an annual income of between $75,000 and $100,000, 18.1% have a household income of between $50,000 and $75,000, 16.9% fall between $25,000 and $50,000, and 8.9% earn less than $25,000 per year. ComScore did not specifically name the mobile deal services included in the study, though Living Social and Groupon are among the more popular daily deal services.

Read

blog comments powered by Disqus