Microsoft has started to run anti-Google newspaper ads in a clear effort to sway people from using Google’s services. On Monday, Google announced that it was combining its individual privacy policies to make privacy “more intuitive” for its users. The U.S. House Energy and Commerce Committee was worried that Google was actually collecting more information under its new rules, but Google responded to those claims and said it was not actually collecting more data. Microsoft isn’t convinced. “To be clear, there’s nothing inherently wrong with wanting to improve the quality of an advertising product,” Microsoft said in a newspaper ad. “But, that effort needs to be balanced with continuing to meet the needs and interests of users. Every business finds its own balance and attracts users who share those priorities. Google’s new changes have upset that balance, with users’ priorities being de-prioritized. That’s why people are concerned and looking for alternatives… If these changes rub you the wrong way, please consider using our portfolio of award-winning products and services.” The ad also tells newspaper readers that “every data point Google collects and connects to you increases how valuable you are to an advertiser.” Microsoft is currently running the advertisements in USA Today, The Wall Street Journal and the New York Times.