Apple’s mobile web share reportedly slid in Q4 as Android took No.1 spot

Although Apple outsold all Android vendors in the fourth quarter, the Cupertino-based company’s share of mobile internet usage is reportedly beginning to slide. An analysis of last year’s Internet usage shows that in the United States, the proportion of Android mobile web visitors overtook Apple users by the end of the year, according to 51Degrees.mobi. The share of Apple’s iOS web traffic in December fell to 34.1%, while Android increased to 36.6%. In Europe, Apple remained ahead with 42.6% however, despite an increase in Android traffic that pushed the platform to 25.5% by the end of 2011. RIM’s BlackBerry devices remained stable in both regions with roughly 9% of all mobile web usage. “The battle for mobile operating system dominance is far from over”, said 51Degrees.mobi CEO James Rosewell. “Apple experienced record sales of iPad2 and iPhone devices, yet its share of mobile web traffic declined in the US and Europe – indicating just how many more Android based products were used online in the same period.” The firm’s full press release follows after the break.

Decline in Apple share of mobile internet usage shows battle to dominate mobile phones and tablets is far from over

Apple’s dominance of mobile web traffic appears to be fading

Android traffic now ahead in the US; Apple still leads in the UK

BlackBerry share of web traffic remains stable

Nokia starting to slide in India

51Degrees.mobi, the leading provider of device detection and web optimisation solutions, has today published an analysis of the mobile devices its online partners detected browsing the internet last year.

The 51Degrees.mobi Mobile Web Trends 2011 white paper shows that the proportion of mobile web visitors in the USA with Android devices overtook Apple users by the end of the year. The share of Apple iOS web traffic in December 2011 fell to 34.1% in the US, while Android increased to 36.6%.

In Europe, Apple remained ahead with 42.6% of mobile web visits despite an increase in Android usage to 25.5% by the end of 2011.

Figures for RIM’s BlackBerry OS were stable in the USA and Europe throughout the second half of 2011, varying by just a fraction of a percentage point. Both regions saw BlackBerry usage remain at around 9% of all mobile web traffic.

Unlike the mobile market in Europe and the USA, mobile phone use in India has been dominated by Nokia and its Symbian operating system for several years. Nokia mobile web visits fell in H2 2011 from 57.3% of the total figure to 50.6% by the end of the year.

The data has been collated from customers who use 51Degrees.mobi free and premium device detection services.

“The battle for mobile operating system dominance is far from over”, said 51Degrees.mobi CEO James Rosewell. “Apple experienced record sales of iPad2 and iPhone devices, yet its share of mobile web traffic declined in the US and Europe – indicating just how many more Android based products were used online in the same period.”

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