Tablet owners spend 50% more per purchase online than smartphone owners

Tablet owners spend big bucks online according to a new report. In fact, the new study published by Adobe Digital Marketing Insights suggests that tablet owners spend 50% more per purchase than smartphone owners on retail purchases, and over 20% more than PC users. The study found that smartphone owners spent about $80 per purchase on average but tablet owners spent an average of $123. Laptop/PC users spent $102 per retail purchase on average in 2011. Tablet owners are three times more likely to make a purchase on a retail website than a smartphone user is, too. Adobe Digital Marketing Insights gathered its data from more than 150 U.S. retailers last year and more than 16.2 billion transactions made online.

Read

blog comments powered by Disqus