Google’s share of the smartphone market in the United States is now nearly double that of Apple’s iPhone according to new data published Friday. A new report from market research firm iGR states that 47% of U.S. smartphone owners have Android devices while 24% own Apple’s iPhone. The company also found that Samsung is the most popular brand among Android users in the U.S. followed by Motorola, HTC and LG. Less than half of Android users researched the mobile OS before purchasing their smartphones according to the study, and 27% said Google’s reputation was a key factor when they made the decision to purchase an Android phone. “Understanding why consumers select specific brands and certain smartphones is critical to the success of OEMs in the highly competitive U.S. handset market,” iGR Research Analyst Sarah Thoman said in a statement. “While a user’s current handset brand influences the selection of a new Android smartphone, many other factors also come into play. For example, handset display quality and functionality also highly influenced the smartphone purchase decision.” IGR’s press release follows below.
New iGR Research Shows Samsung as Most Preferred Android Device Brand Among Consumers
Consumer Surveys Also Show That 45 Percent of Android Users Researched the OS Prior to Purchase and Specifically Wanted an Android Device
AUSTIN, TX, Jan 20, 2012 (MARKETWIRE via COMTEX) — The popularity of the Google Android smartphone operating system (OS) has increased significantly in the last few years. New iGR research shows that, at present, 47 percent of U.S. smartphone users have an Android device, followed by 24 percent who own/use an Apple iPhone. Of the major brands supporting Android, Samsung has the highest brand preference among consumers, followed by Motorola, HTC and LG. ZTE and Huawei ranked toward the bottom of the brands studied, although note that these brands currently sell comparatively lower volumes in the U.S. market.
iGR’s new research also shows that 45 percent of Android users researched the OS prior to purchase and specifically selected an Android device when they bought a new smartphone. It also appears that Google’s reputation is driving Android sales — 27 percent of Android users said that they selected an Android smartphone because they believed that Google was a “reputable company” and therefore inferred that Android must also be reputable.
These findings, as well as others relating to consumers’ Android brand preferences and impressions, are presented in iGR’s new market study Android Brand Preferences: U.S. Consumers, published in January 2012.
“Understanding why consumers select specific brands and certain smartphones is critical to the success of OEMs in the highly competitive U.S. handset market,” says iGR Research Analyst, Sarah Thoman, who authored the study. “While a user’s current handset brand influences the selection of a new Android smartphone, many other factors also come into play. For example, handset display quality and functionality also highly influenced the smartphone purchase decision.”
iGR’s new study, Android Brand Preferences: U.S. Consumers, addresses several key topics:
- The number of Android smartphones sold in the U.S. in 2011 (by quarter)
- Why consumers buy Android smartphones
- The profile of the typical Android smartphone user
- The handset features users like on Android smartphones
- How consumers rank Android OEM brands and why
- How the user’s current device brand impacts that user’s Android smartphone purchase
- Which Android OEM brands are associated with the major mobile operators