ZTE sets its sights on U.S. and China for smartphone growth

Phone maker ZTE recently said that it sees the United States and China as the two largest markets for smartphone sales growth. “The United States and China will be key engines driving our smartphone sales,” ZTE’s head of handset strategy Lv Qianhao, told Reuters in a recent interview, noting that the company expects its worldwide smartphone shipments to double in 2012 and to increase by 30% to 40% annually through 2015. ZTE mostly sells Android-powered smartphones but said it plans to launch a Windows Phone device in China before the third quarter this year; we wouldn’t be surprised if it’s the Windows Phone 7.5-powered ZTE Tania that was on display during the Consumer Electronics Show last week. “If we say ZTE started out as a contractor, like those building mass housing that are value for money, then we want to be a developer of luxury high-end estates,” Qianhao said.

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