Eric Schmidt says differentiation not fragmentation in Android

At the Consumer Electronics Show, Google’s executive chairman Eric Schmidt spoke about the idea of fragmentation in Android. Schmidt argued that while there is a “differentiation” between Android devices, it isn’t the same as fragmentation. “Differentiation is positive, fragmentation is negative,” said Schmidt. “Differentiation means that you have a choice and the people who are making the phones, they’re going to compete on their view of innovation, and they’re going to try and convince you that theirs is better than somebody else.” Schmidt defined fragmentation as having an app that runs on one device but not another, with Android this is not the case 99% of the time. The differentiation between devices comes from the various skins that manufactures lay over the Android operating system. “We absolutely allow [manufacturers] to add or change the user interface as long as they don’t break the apps. We see this as a plus; [it] gives you far more choices,” said Schmidt. While everyone who buys an iPhone receive the same user experience, Schmidt doesn’t think the same is necessary with Android. “It’s not required that everyone use the same interface,” Schmidt said. “People are free to make the necessary changes. What’s great is if you don’t like it, you can buy the phone from someone else.” Android is all about choice, not every consumer is looking for a slide-out keyboard, a 4.65-inch display, or a dual-core processor, the different manufactures allow you to find a device that is perfect for you. Though those specifications sounds pretty good to me.


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