‘Inside Apple’ explores Apple’s secrets, hits bookshelves on January 25th

Adam Lashinsky’s new book “Inside Apple” is expected to hit bookshelves on January 25th. The novel discusses the inner workings and secrets of Apple, including Apple University and a mysterious retreat that executives take each year. According to the book’s synopsis: “In this primer on leadership and innovation, the author will introduce readers to concepts like the ‘DRI’ (Apple’s practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs).” The hardcover version of Inside Apple will cost $16.92 and a Kindle eBook edition will also be available for $12.99.


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