Amazon currently selling over 1 million Kindles each week

Amazon’s Kindle line was expected to be a popular option for holiday shoppers and the retailer confirmed as much on Thursday. Straying from its normally tight-lipped stance with regard to sharing sales volumes, Amazon announced that its Kindle Fire tablet and Kindle eReaders have sold more than 1 million combined units for three consecutive weeks. “Kindle Fire is the most successful product we’ve ever launched – it’s the bestselling product across all of Amazon for 11 straight weeks, we’ve already sold millions of units, and we’re building millions more to meet the high demand,” VP of Amazon’s Kindle business Dave Limp said in a statement. “In fact, demand is accelerating – Kindle Fire sales increased week over week for each of the past three weeks. People are buying Kindle Fire because it’s a simple, fully-integrated service that makes it easy to do the things they love – watch movies, read books and magazines, listen to music, download apps, play games, and surf the web.” Limp added that the Kindle family of eBook readers are close behind Kindle Fire on the Amazon.com bestseller list. The company’s full press release follows below.

Customers Purchasing Kindles at Rate of More Than 1 Million Per Week for Third Straight Week

Kindle Fire continues to lead the way as the #1 bestselling, most gifted, and most wished for product across all of Amazon.com since its introduction 11 weeks ago

Kindle Fire sales increase week over week for each of the past three holiday shopping weeks

SEATTLE–(BUSINESS WIRE)–Dec. 15, 2011– (NASDAQ: AMZN)—Amazon.com today announced that Kindle devices remain the hottest products this holiday season – for the third week in a row, customers are purchasing well over 1 million Kindle devices per week, and Kindle Fire remains the #1 bestselling, most gifted, and most wished for product across the millions of items available on Amazon.com since its introduction 11 weeks ago. To learn more about the all-new Kindle family – the $79 Kindle, $99 Kindle Touch, $149 Kindle Touch 3G and the $199 Kindle Fire – visitwww.amazon.com/kindle.

“Kindle Fire is the most successful product we’ve ever launched – it’s the bestselling product across all of Amazon for 11 straight weeks, we’ve already sold millions of units, and we’re building millions more to meet the high demand. In fact, demand is accelerating – Kindle Fire sales increased week over week for each of the past three weeks. People are buying Kindle Fire because it’s a simple, fully-integrated service that makes it easy to do the things they love – watch movies, read books and magazines, listen to music, download apps, play games, and surf the web,” said Dave Limp, Vice President, Amazon Kindle. “Our family of Kindle e-ink readers are close behind Kindle Fire on the Amazon.com bestseller list. Customers continue to report preferring their Kindle e-reader for long-form reading, and in fact we’ve seen many customers buy two Kindles – both a Kindle Fire and a Kindle or Kindle Touch – this holiday season.”

Kindle Fire offers more than 19 million movies, TV shows, songs, books, magazines, apps and games – such as Netflix, Hulu, Pandora and Angry Birds – as well as free storage of Amazon digital content in the Amazon Cloud, Whispersync for books and movies, a 14.6 ounce design that’s easy to hold with one hand, a vibrant, color touch screen, a powerful dual-core processor and Amazon Silk – Amazon’s new revolutionary web browser that accelerates the power of the mobile device by using the computing speed and power of the Amazon Web Services cloud – all for only $199.

The $79 latest generation Kindle is for readers around the world who want the lightest, most compact Kindle at an incredible price. Kindle is now small and light enough – at less than 6 ounces – to fit easily in your pocket and carry with you everywhere, yet it still features the same 6-inch, most advanced electronic ink display that reads like real paper, even in bright sunlight.

Kindle Touch and Kindle Touch 3G feature an easy-to-use touch screen that makes it easier than ever to turn pages, search, shop, and take notes – still with all the benefits of the most advanced electronic ink display. Kindle Touch and Kindle Touch 3G are also lighter, smaller, offer audio capabilities, such as text-to-speech and deep integration for audiobooks, extra-long battery life and hold thousands of books. Kindle Touch 3G offers the unparalleled added convenience of free 3G. Kindle’s free 3G connection means you never have to hunt for or pay for a Wi-Fi hotspot – you simply download and read books anytime, anywhere in over 100 countries around the world. Amazon pays for the 3G connection so there’s no monthly fee or annual contract. Both Kindle Touch and Kindle Touch 3G include X-ray – a new feature invented by Amazon that lets customers explore the “bones of the book.”

With an Amazon Prime membership, all of the new Kindles offer access to the new Kindle Owners’ Lending Library and Prime Instant Video. With theKindle Owners Lending Library, Kindle owners can now choose from thousands of books to borrow for free – including over 100 current and former New York Times Bestsellers – as frequently as a book a month, with no due dates. No other e-reader or e-bookstore offers such a service. With Prime Instant Video, Kindle Fire owners can access nearly 13,000 movies and TV shows available to stream at no additional cost.

Customers can order the new Kindle family today: the $79 Kindle at www.amazon.com/kindle, Kindle Touch for $99 atwww.amazon.com/kindletouch, Kindle Touch 3G for $149 at www.amazon.com/kindletouch3G and Kindle Fire for $199 atwww.amazon.com/kindlefire.

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