Microsoft to take on Apple App Store with Windows 8 Windows Store; launches in February

Microsoft recently revealed a number of details on its Windows 8 Windows Store, an application storefront that will launch in February in tandem with Windows 8 Beta. Microsoft corporate vice president Antoine Leblond explained that developers will receive 80% of all revenues from applications sold after earning $25,000 in revenue, before which developers will receive a 70% cut. Apple, by contrast, offers developers 70% of app revenues. Microsoft is also taking a different approach to subscription models. The Daily Telegraph, for example, will offer a subscription option to its daily newspaper but will use its own existing authentication system to allow its users to log-in. Apple and Google typically force developers to use proprietary subscription systems. Read on for more.

“Lots of apps already have business models that depend on a particular transaction provider or that benefit from ties to other lines of business,” Ted Dworkin, partner program manager for Windows 8 Windows Store explained in a blog post. “Customers of those businesses want the trust and efficiency of a familiar, trusted transaction experience.” Developers can also choose “whatever ad platform they prefer, whether it’s from Microsoft or someone else.” Microsoft recently published its app certification policies and said that its goal is to be transparent by using “plain language” in its approval process and that it will provide feedback to developers whose apps are rejected.The Windows 8 Windows Store will have a global reach, allowing software companies to publish applications in 231 markets and in more than 100 languages.

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