Google is reportedly in talks with retailers in an effort to create a subscription-based expedited delivery service that will compete directly with Amazon Prime. Citing unnamed people familiar with the matter, The Wall Street Journal on Thursday reported that Google has contacted a number of retailers in an effort to provide unlimited speedy deliveries to members who pay an annual fee. Among the retailers Google has reportedly contacted about the service are Gap, OfficeMax and Macy’s. “They’ve approached us with the idea, but we haven’t made any decisions,” a Macy’s spokesman told The Journal, seemingly confirming the report. Google plans to integrate the service into its search engine to an extent, but the system would also feature some amount of integration on partner sites. According to the report, Google plans to pilot the service in San Francisco ahead of a full launch, which the company hopes will take place some time next year.