Xbox sees biggest ever sales week thanks to hot holiday weekend

Microsoft announced on Tuesday that last week marked the Xbox 360’s best ever week of sales. The company sold more than 960,000 Xbox 360 consoles and more than 750,000 Kinect controllers last week. Microsoft also confirmed that more than 800,000 of the consoles it sold last week were purchased on Black Friday alone. “We have seen tremendous excitement from customers for our hot holiday gaming offers,” said Chris Homeister, senior vice president and general manager of Home Entertainment at Best Buy, in a statement. “Xbox 360 was among the best-sellers at Best Buy this Black Friday, and is a testament to the continued popularity of the gaming category this holiday.” Microsoft’s full announcement follows below.

Entering the seventh year of its lifecycle, Xbox 360 just closed the biggest sales week in the history of Xbox, selling more than 960,000 consoles in the U.S. during the week of Black Friday.

Microsoft’s retail partners are equally excited about our sales performance this holiday.

“We have seen tremendous excitement from customers for our hot holiday gaming offers,” said Chris Homeister, senior vice president and general manager of Home Entertainment at Best Buy. “Xbox 360 was among the best-sellers at Best Buy this Black Friday, and is a testament to the continued popularity of the gaming category this holiday.”

Sales highlights in the U.S. during the week of Black Friday include:

  • Xbox 360 sold more than 960,000 consoles in the U.S. alone, of which more than 800,000 were sold within a period of 24 hours – the biggest week of sales in Xbox history. (Source: Internal data)
  • More than 750,000 Kinect for Xbox 360 sensors were sold in the U.S. – standalone and bundled. (Source: Internal data)
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