What are consumers planning to buy on Black Friday? Computers and tablets, according to data compiled by Mashwork, which gathered data from thousands of Twitter users. 18% of consumers discussed buying computers and tablets, 17% want to buy DVDs, music and video games, 16% are most interested in shoes, 14% will buy clothes, 12% want to buy a new television and 9% are planning to purchase a new cell phone or camera. The remaining 14% are planning to purchase items outside of those categories. The most talked about item among all of those categories is a pair of black Air Jordan Cement 3s, followed by the PlayStation 3, Microsoft’s Xbox 360 console and Kinect accessory, Call of Duty: MW3 and the iPhone 4S. Read on for more information, including the full infographic.
Mashwork’s infographic also suggested that the iPad will be much more popular than the Amazon Kindle Fire on Black Friday, at least until people begin talking more about Amazon’s new tablet on Twitter. “For every 10 times the iPad 2 is talked about in relation to Black Friday, the Kindle Fire is mentioned just once,” Mashwork said.
In another sample taken from 100,333 tweets, 46% of shoppers said they are planning to buy goods for themselves on Black Friday. 36% are planning to buy for others and 18% are planning to purchase items for both themselves and others.
Walmart will be the busiest store, a survey of 2,158 tweets found. 21% of Black Friday shoppers plan to visit the national retail outlet, followed by Best Buy (20%), Target (13%), Macy’s (11%), Amazon.com (10%), Kmart (9%), Kohls (9%) and Nordstrom (7%). Gender does not appear to have a major role, either. In a sample size of 1,676 tweets, 53% of those planning to purchase goods on Black Friday are men while 47% are women.