Millennial: Android, iOS shares flat in October; Apple still top vendor, HTC now No.2

Android topped Millennial Media’s usage share charts for the eleventh consecutive month in October as the smartphone platform landscape stayed completely flat. The mobile ad network served 56% of impressions to Android devices, 28% to iOS handsets and 13% to BlackBerry phones last month, just as it did between July and September according to its third-quarter Mobile Mix report. Apple inched up slightly as October’s top vendor with 23.50% share compared to 23.09% during the third quarter, and HTC showed the most growth, passing Samsung to take the No.2 spot with 18.11%. Apple’s iPhone was the most popular handset line with a 12.53% usage share but Samsung had a strong showing with six of the top-20 phones on Millennial’s network. One of those phones, the Samsung Freeform, is the first feature phone to break into Millennial’s top-20 devices list since May of this year. Additional charts from Millennial’s October Mobile Mix report follow below.


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