Consumers still don’t care about 3DTV, study finds

Despite the ongoing push from consumer electronics companies, people just don’t seem to care about 3DTV. A recent survey conducted by Retrevo.com found that among those who plan to purchase a high-definition television in the coming year, only 22% of consumers stated definitively that they planned to seek out a TV with 3D capabilities. Another 23% said they would buy a 3D television if the additional cost was minimal, and 55% of respondents said they would not be purchasing a 3DTV, even if a set with 3D technology cost only slightly more than a 2DTV. Read on for more.

When consumers with no interest in buying a 3DTV were asked why the new technology didn’t appeal to them, 30% were bothered by the need for special glasses and 40% said there’s not enough 3D programming to warrant a purchase.

Retrevo.com’s survey of more than 1,000 people also found that only 33% of consumers plan to purchase an HDTV in the coming year, and the slowed purchasing trend among consumers is hurting consumer electronics companies around the world. Sony, for example, recently lowered its full-year TV sales estimate from 22 million units to 20 million, and it reported an operating loss of $346 million yen in its September quarter. Panasonic, another big name in TVs, expects a net loss of $5.5 billion this year while Sony projects a $1.15 billion loss for the full year.

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