Tablet takeover: Pew study shows how tablets are changing consumer behavior [infographic]

By on Oct 25, 2011 at 12:30 PM
Tablets October 25, 2011

Tablet adoption is exploding in the United States and a new study conducted by Pew Research Center shows that 11% of consumers in the U.S. now own tablets just 18 months after Apple redefined the category in March of 2010. According to Pew’s survey of 1,159 tablet owners in the U.S., 77% of them use their tablets daily — about 90 minutes per day on average — and 53% of tablet owners use their slates to read news each day. 67% of owners in the U.S. use their tablets for general web browsing, and other popular activities include sending and receiving email (54%), social networking (39%), gaming (30%), reading books (17%) and watching movies and videos (13%). A massive infographic highlighting key findings from Pew’s study follows below.

Read

Tags:
, , , , , , , ,
33 Comments

Related Articles

  • Bringit

    iPad

    • Booboolala2000

      About 75% iPad. They dropped from 98% from March. It will be 50/50 by March 2011. And then reversed by this time next year. Enjoy! Not to mention w8.

      • Michael Scrip

        Isn’t that just shipments though?

        Apple sells every iPad they make to consumers… all the Android tablet numbers are shipments to stores.

      • http://gplus.to/hokes Brendan

        My store is always sold out of galaxy tabs. Can’t keep them on the shelves. People aren’t satisfied by large ipods anymore.

      • Michael Scrip

        And they’re satisfied with large Android devices?
        ;)

      • Anonymous

        IBAppleFanboysSayIt’sNotAboutTheNumbersIt’sAboutWhoReleasedFirst

      • Robin Ashe

        That would be Microsoft then.

      • Anonymous

        40 million sold vs 6 million “out there”…

        Wouldn’t doubt if Win8 tablets outsell Android very quickly though.

    • http://twitter.com/GRZLA Grizzly Atoms

      Are you Steve Jobs mentally handicapped child?

      • Bringit

        No.  Are you Applesuxtittes boyfriend?

      • Applesucksfatties

        Speaking of stalker… again, another reference to me.   p.s.y.c.h.o….

      • cavemanharris

        Forgive him.. he lives in the past

      • Applesucksfatties

        I will confirm that Bringit rides the short bus to school.   Instead of playing outside with the other kids.. he was in the computer room playing on iBGR and looking at kiddie porn.  SICK BAST*ARD!!

    • http://www.droiddoes.com/ Norm

      It’s a bit ridiculous to say that the iPad was the first relevant tablet and that tablets like the DROID XOOM aren’t responsible for the tablet explosion……

      • cavemanharris

        Agree… If Android did not come along who knows how long the apple tablet fashion would have lasted !. 

    • Anonymous

      Eee Pad

  • Anonymous

    The Apple effect. No wonder so many companies want to be like Apple.

  • Anonymous

    Tablet takeover??? What tablet takeover??? Call it what it is. An iPad takeover. Apple will rule the world. 👊😜 true story™©®

  • Anonymous

    First!!!

  • Anonymous

    My galaxy 10.1 was junk. Felt plasticky and it lagged after a few hours. Had to hard reset just to get it semi useable. Returned it for an ipad2. Best decision of my life. When my contract is up I’m getting the iPhone 4s.

    • Anonymous

      Lie, you never owned one, stop astroturfing.

      if the iPad was so superior you wouldn’t feel the need to post a fake scenerio

      tru story

      • Guest

        don’t worry,wasn’t the real kyle4miller.  Just norm trying to copycat. That or scroat, neither of them have lives or girlfriends, so they’re the most likely

    • Guest

      Nice try norm. I know its you. Pretty big lengths to copycat cuz your butthurt. U mad?

  • Lawrence of Arabia

    Good article

  • Robin Ashe

    Some of that stuff is indicative of the drawbacks of tablets. Since they’re ill-suited to data entry it makes more sense that tablet users wouldn’t share news as much, and also that they’d go for incidental news that’s pushed at them rather than things they’re looking for. That’s got to be great news for the established news corporations – they can get the same control over what people read that they’re used to on TV.

  • Anonymous

    I haven’t yet figured out why a tablet, any tablet, is relevant to me. If you already have figured it out for yourself or already have a tablet, all the more power to you.

  • Guest

    Tablets are nothing but a novelty. A need created by clever marketing, just like the diamond industry. Without a bunch of accessories they can’t be used as a real creation device. People are 100x more productive on a netbook.

    • Anonymous

      Man, you are monumentally stuck in the past.  

    • Anonymous

      I use mine for fun, assuming most others do as well. Doubt too many have completely ditched their netbook/laptops for iPads/tablets for serious daily work.

      Tablets will come into their own when more tech is ready, like sticking in a pico projector with a keyboard… lots more use.

      We don’t “need” the majority of electronics out there, but they sure are fun to use.

    • http://gplus.to/hokes Brendan

      Why not all of the above?
      I have my GSII that never leaves my side and my GT10.1 for bringing around in my bag for reading and surfing when I don’t want to use my phone’s screen (books, movies, newspapers, etc.). My laptop stays at home or in my car until I need it for anything requiring creation over consumption.
      Best of all worlds.

  • Schluben

    Are you serious?!A graphic about tablet user behaviour, that I can’t read on my tablet because the quality of the graphic is unacceptable? Come on, you can do better!

  • Anonymous

    Tablets are a PDA’s by any other name.

  • kim@usb microscope camera

    Some prefer to have this one because it is convenient for everyday work and anywhere you wanted to used it but this nice article. 

blog comments powered by Disqus