Chitika: iOS 5 accounted for over 20% of iOS traffic within five days of launch

By on Oct 20, 2011 at 5:05 PM
mobile October 20, 2011

Apple released the latest version of its iOS platform to the public last week on October 12th and within five days, the platform accounted for more than 20% of all iOS traffic on Chitika’s ad network. Chitika Insights, the network’s research arm, this week revealed the results of a seven-day study that monitored iOS 5 web traffic. On October 11th, the day before iOS 5 became available to the public, the new build was barely a blip on the radar. IOS 5 accounted for 10% of the impressions served to Apple’s mobile devices on the 14th and by the end of the day on October 17th, it claimed more than 20% of iOS impressions. “The sudden surge in iOS 5 adoption is likely due to the fact that that a large portion of Apple consumers fall under the category of “early adopter’, ” Chitika’s Ryan Cavanagh wrote on the company’s blog. Cavanagh also noted that iOS 4 is currently still the predominant version of the platform on its network, but he expects that to change soon.

Read

Tags:
, , , , ,
11 Comments

Related Articles

  • Anonymous

    iOS 5 can’t compare to the traffic Ice Cream Sandwich will get once it’s released! 

    Ice Cream Sandwich blows iOS 5 away, it makes it look even more outdated and boring!

    Apple will you please innovate on the OS side and stop playing catch up!

    • http://www.droiddoes.com/ Norm

      Ice cream Sandwich will be available on one device at release. One device on one carrier in the US. It might get to one or two old phones and tablets with the next 12 months. It’s not even going to be a blip on the traffic meter…

      • Wirelessmodz

        Norm shouldn’t you be on scroats nuts

      • Anonymous

        That’s a low blow to say one or 2 old phones and tablets with the next 12 months! You are wrong they are already stating many updates before the end of the yr is out and definitely more Q1 2012, buddy!

      • Anonymous

        they’ve promised updates to existing phones in the past… very few were ever executed.

        Apple treats the iPhone as a ‘sticky’ device that lives for 3 years and needs to support this and the next OS.  The fact that a 3GS can run iOS5 is quite surprizing to me, but a testament of Apple’s committment to consumer experience.

        The OEM cabal combined with the Carriers just care about selling you a phone today.

  • Ulysses Grant

    Shut the front door!!!

  • Anonymous

    Why is this impressive? ios 5 was talked about so much and ONLY 20% of ios traffic in 5 days was with ios 5?

    • Adam McDonald

      Only? … For serious?

      • kris

        It is 20% of ios traffic …not ALL traffic. If a major android update had rolled out for a particular device..within 2 days pretty much 80% of them would have upgraded. This is after 5 days..and only 20%.

      • Anonymous

        do you have data for this? or is this conjecture. 

        Given that there are over 100 million of these devices out there… that means 20million upgrades… in a week?   I don’t think Microsoft got that many Win7 devices onto the net that quickly.

        I’ll be curious when there will be 20million ICS devices…if ever.  there may be 20 million 4.0, 4.1, 4.2 eventually, but 20 million 4.0 only?  doubtful.

      • Adam McDonald

        iPod Touch, iPad, iPad 2, iPhone 3Gs, iPhone 4, iPhone 4S — That’s quite a bit of devices. A bit more than the 17 Evo Shift 3D Elite HD 4G owners.

        I find it extremely unlikely that people will upgrade that quickly. Look at Windows versions for example. Not everyone is technologically minded or sync their devices often.

blog comments powered by Disqus