Amazon may sell over 5 million Kindle Fire tablets in Q4

By on Oct 14, 2011 at 7:35 PM
Business October 14, 2011

Amazon could ship 5 million or more Kindle Fire tablets in the fourth quarter of 2011, one analyst believes. Rodman & Renshaw analyst Ashok Kumar on Thursday stated that Amazon likely has a huge hit on its hands, with fourth-quarter shipments that may surpass even the most bullish estimates. ”Checks indicate that they could ship upwards of 5 million units in the December quarter, which is just shy of half of Apple’s volume,” Kumar told CNET in an interview. An earlier rumor from DigiTimes suggested that Amazon has placed orders in the neighborhood of 4 million units, and preliminary shipment estimates from Forrester suggested that Amazon might ship 5 million tablets this quarter. Barclays sees 2 million units as a more likely target. Amazon’s Kindle Fire will become available on November 15th for $199.

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  • Bowserm

    They may sell 5 million units, but how many will be returned?

    • Robin Ashe

      Not very many, people will know what they’re getting, and there’s a very good content offering, unlike other tablets.

      • Anonymous

        .. amazzingg ,

        my best friend’s mom makes 77Dollars an hour on the computer. She has been out of job for
        9 months but last month her check was 7487Dollars just working on the computer for a few hours. all from here goo.gl/syatb

    • Anonymous

      Returned? This is a Kindle product we’re talking about. Please.

    • Anonymous

      Amazon wouldn’t place their name upon a junk product. Trust me, the return rate will be VERY low. This is not a PlayBook.

      • Anonymous

        The issue is will it be ready? Why was no one allowed to touch the thing at launch?

      • Anonymous

        Well, actually, it IS a Playbook with stuff taken out. The quality of hardware on the Playbook was never the issue. It was the terrible pricing, marketing and the attempt to hit two markets at once and missing both.

      • http://www.facebook.com/hazydave Dave Haynie

        Not to mention that the Playbook by itself was incomplete… you needed a Blackberry to tether to it. I played around with a friend’s Playbook… nice hardware, decent enough OS. But RIM offered absolutely no reason why I’d buy this over an iPad or any number of decent Android tablets, and plenty of reasons why I wouldn’t. 

      • Anonymous

        ..and the software. Mostly the software, actually. Remember the Playbook didn’t even ship with an email program, and was not an Android device; it only ran Android apps under emulation, and not very well. It’s hard to make a business case for a device that doesn’t actually run many business applications, and it’s hard to sell a consumer device that doesn’t have access to the most popular entertainment options. The Playbook was ill-conceived and poorly executed, but the blame is mostly on the software/OS choices and the marketing department that oversold it,

  • Jasonharris42

    Wonder what the Android/Apple tablet market share will look like in Q4?

    • Anonymous

      80% iPad
      20% tablets

    • Anonymous

      Apple 70%
      Amazon 20%
      Android 10%

      (Amazon is not Android)

      • http://twitter.com/casandrasdream casandrasdream

        Yes Kindle Fire is ANDROID

  • Anonymous

    No bluetooth, no cameras, locked to Amazon content, light on storage (only 8 GB) and light on processing power. I’m thinking pass, I suspect people will be disappointed.

    • http://www.allegrotechie.blogspot.com Allegrotechie

      For under 200 i doubt it

      • Anonymous

        The question truly is… at 5million units, will Amazon only lose 50 million dollars ($10/unit)?   Is this the Xbox of the amazon product lines?

        Yes, I know they want to make it up with content delivery… but is it a sustainable model?

      • http://macbug.de Takeo

        Well, what to do with it, if not consume media?

        I’m pretty sure they did the math.

      • http://twitter.com/deal_stop Deal-Stop.Com

        It is. HP’s Imaging (printer) division is super profitable and it runs on pretty much the same business model.

  • Anonymous

    Market duopoly: Apple takes the high end (60%), Amazon the low (30%), and every other manufacturer is left to fight over the scraps. I’m looking forward to numerous TouchPad-style fire sales in the future.

    • Anonymous

      They wont go Touchpad low but most of the Honeycomb tablets are on drastic reduction to clear stock already 

  • Major Plonquer

    This is GREAT news and shows how the industry is progressing.  Now I can give up my thousand dollar deck of cards (laptop) and buy a two hundred dollar book.

    • Michale11111

      What’s great? A no-name securities analyst says Amazon MAY sell 5 million units and you think there is truth in that statement? I have some beautiful waterfront property in Florida I think you may want to buy. I can get you a great deal. Interested? I’ll even throw in a Kindle Fire.

  • Michale11111

    Would you buy a tablet from a guy named Kumar?

  • Justin_L

    This is a no brainer. The Fire is the only tablet that can and will challenge the dominance of the iPad. 

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