Roku announces $50 Roku LT player, streaming partnership with HBO GO

Roku on Tuesday announced a new $50 Roku LT player, the latest member of the company’s family of streaming media devices. The Roku LT supports 720p HD video, has built-in Wi-Fi, and provides access to 300 channels including Amazon Instant Video, Pandora, EPIX, Disney, Crackle, Hulu Plus and Netflix. “Our goal is a Roku in every home,” Roku CEO Anthony Wood said. “The Roku LT opens up streaming to more people by lowering the cost of entry in these difficult economic times. With a $49 price and selection of more than 300 channels we expect the Roku LT will be everyone’s favorite Holiday device.” Additionally, Roku announced a new HBO GO partnership that provides on-demand access to 1,400 HBO movies and TV shows. Users must already subscribe to HBO through their cable provider in order to take advantage of this feature, however. The Roku LT will be available in early November from Roku’s website, Amazon and retail stores. Read on for the full press release.

New Roku LT Streams Netflix, Hulu Plus, Amazon, Pandora and 300 More Channels

Saratoga, Calif. – Oct. 11, 2011 – Roku, the leading streaming platform today announced a new affordable streaming player with the market’s lowest price of just $49.99. Called the Roku LT, this new player works with virtually any TV and delivers the full award-winning Roku streaming experience with more than 300 channels including Netflix, Hulu Plus, Amazon Instant Video, Pandora, EPIX, Crackle,
Disney, and the newest premier addition to our channel line-up — HBO GO. More details on the HBO GO announcement appears in a separate press release also issued today.

“Our goal is a Roku in every home,” said Roku Founder and CEO Anthony Wood. “The Roku LT opens up streaming to more people by lowering the cost of entry in these difficult economic times. With a $49 price and selection of more than 300 channels we expect the Roku LT will be everyone’s favorite Holiday device.”

The Roku LT streams 720p high-definition video and features built-in wireless. It will be available from Roku.com, Amazon.com and in retail stores nationwide beginning in early November.

The Roku LT complements the Roku 2 family of streaming players which was introduced in late July. The Roku 2 family is unique in that it features casual gaming as well as streaming video and music. Roku 2 is available in three models – Roku 2 HD ($59.99), Roku 2 XD ($79.99) and Roku 2 XS ($99.99)- all feature Bluetooth and a microSD card slot. The flagship Roku 2 XS model comes standard with the Bluetooth-
enabled Roku Game Remote with motion control for games like Angry Birds.

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