The little things

By on Oct 6, 2011 at 2:07 PM
Featured October 6, 2011

While I don’t have a story to tell about Steve Jobs and myself, I do have a personal story. Years ago, actually almost five years ago now, I posted that I had heard from a close source of mine that Apple was set to release an “all new” MacBook, and it was most likely the ultra-portable laptop that was rumored to be in the works. I got the information from someone close to me, and he got the information from someone with first-hand knowledge of the device. Basically, Apple had requested that a popular music group at the time play at its holiday party. The group wouldn’t be paid for its performance, but every member of the band would get one of Apple’s brand new laptops the company would be introducing at MacWorld. I also reported that the laptop would be available almost immediately after its unveiling. This came true, and that laptop ended up being the groundbreaking MacBook Air. A few days after publishing the scoop, I received a phone call from my source that it went something like this:

Him: Dude.

Me: What?

Him. Dude. I…

Me: What?

Him: That Apple post about the MacBook, Steve is pissed!

Me: Ugh.

Him: You don’t get it, he is so angry.

Me: How angry?

Him: He was on vacation, and as soon as he saw the story he called an emergency meeting at Apple to figure out how this happened.

Me: He came back from vacation over this post?

Him: He got on his private jet and flew back to Cupertino.

Me: Oh shit. Anything else?

Him: He called me a big-mouthed asshole.

I didn’t leak photos of this computer. I didn’t even leak details about it. I just wrote that it would be new, announced at MacWorld, and available weeks later. The information came from someone close to the holiday event, but that’s just how serious it seemed Steve took things, even things as small as this. It’s apparent to anyone who knew even the littlest thing about Steve Jobs that the small details were often the most important details. It was his desire for perfection, among other things, that enabled him to have such an impact on the world as we know it, and while this is just one tiny example, it’s one I won’t forget.

Tags:
, , , ,
128 Comments

Related Articles

  • Dennis

    I’m not exactly sure what the purpose of this post is, other than gloating that you got Steve Jobs angry. This article serves no purpose. I suggest you should put together something a little more enlightening other than trying (unsuccessfully) to big note yourself.

  • Maypudd

    Aren’t Apple announcements leaked all the time?

  • http://pulse.yahoo.com/_37BM7L45RRSO5JGMRUKPYG7ZLA Gavin

    Steve was the ultimate party thrower! And Apple was his gift to the world. To him, a product reveal was how he got to delight the world, and revealing his products early was like peaking at your gifts before Christmas morning when everything would be perfect and ready to go. He will be missed.

  • Anonymous

    Wow. I think Steve would have liked to use this fist at that time.

  • Rimbuk

    Sr. Gellar… You’re still a douche.
    Everything from your profile picture to how you claim “exclusive!” coverage of things I’ve read elsewhere first.
    Lose your ego.
    Ta

  • Jnh

    Geller, you are such a troll. Your posts – especially your editorials and “exclusives” (sprint-exclusive iPhone 5 anyone?) – are the worst, most poorly written, nut of Apple caressing, self-indulging pieces of dribble on this site. Every time I visit bgr I’m reminded again why engadget, cnet, and gizmodo are quickly getting more clicks on my browser these days. Your feeble attempts to impress us w your wanna-be almost brush w greatness vis-a-vis your source is as transparently pathetic as your post is more about you than it is about Jobs.

  • Anonymous

    Apparently, for Jobs, developing the perfect product was truly all about “the little things”. Your definition of what that “product” was may vary.

    The meaning of this comment probably should be less ambiguous. Otherwise the Mac users might think I’m lauding Steve. No such luck. I may be trolling a little, but I still have class.

    R.I.P. Steve Jobs

  • Henry Klak

    It’s more like:

    Him: Dude.
    Me: Hola
    Him. Dude. I…
    Me: What?
    Him: That Apple post about the MacBook, Steve is so happy to leave the fam’ behind, again, he’s elated.
    Me: Ugh, can your hear me?  Shitty Verizon network., Can you hear now?
    Him: You don’t get it, he’s ready to book and come back to nothing.
    Me: How happy?
    Him: He was on vacation, and as soon as he saw the story he called an
    emergency meeting at Apple to figure out how can break the news to his wife.
    Me: He came back from vacation over this post?
    Him: He got on his private jet, flew back to Cupertino, and swung by Wendy’s for some fries.
    Me: Oh shit. Anything else?
    Him: He called me a …… ca,,n …. ou, ear me … ow?

  • Anonymous

    So basically, your sources are self-serving fools.

    Okay.

  • http://twitter.com/RodT3 RodT3

    This is dickriding LEVEL 100

  • http://rgstuff.ro Vladi

    Just curious, is the person who gave you that information still working there?

  • http://www.facebook.com/people/Mike-Fuller/584626026 Mike Fuller

    WTF are you tweeting this article again? Talk about wanting attention!

  • http://twitter.com/mfg68 MFG

    You tweeted this story again? We get it, you’re trying to be cool by associating yourself with Jobs, even though he could care less about you.

    • Str

      “even though he couldn’t care less about you”

  • http://www.youtube.com/jeromeo1980 Jeromeo

    Even the littlest ‘i’…
    Barf…
    I mean, iBarf…

  • Ulysses Grant

    Steve Jobs = Great
    Jonathan Geller = Kiss ass

  • Jackpotcharlie

    we get it – (hand) Jobs was litigious and paranoid jack-off. You are a pussy that talks big, but when confronted shrivels like a prick in a tub filled with ice cubes. 

    tru dat mofos! 

  • Kree1234

    I think most are missing the point on this piece. its not meant to talk about steve jobs, but rather an attempt by an “editor in chief” to show a credible story of a leak about the macbook air he had so as to let all know that his massive fail on reporting on iphone 5 had some cred. Basically trying to save his butt for the piss poor reporting he did with the iphone 5 fairytales. he blew it, and pissed off alot of people in doing so.

    I dont knpw much about journalism but i could have thought that a cornerstone of it is acurate reporting. this “editor” failed big time on relying on information he could not positively confirm. In professional journalism, like with Dan Rather and the george bush story this should be a ‘bye bye’.7

  • Dave

    You see, this story doesn’t paint Steve Jobs in a good light.  It makes him sound like an egotistcal control freak.  I assume that you were digging for something nice to say, but unfortunately this story missed the mark.

    • Anonymous

      maybe that’s his goal. your 2nd sentence. 

  • http://www.claro.com.hn/en/Movil/Celulares.aspx Celulares Honduras

    I think BRG should stop posting things like this, this only generate shit comments, funny, but shit

  • Anonymous

    I think he was overreacting half of the time. No surprise his body failed him.

  • Weapondrift

    this is exactly the reason Im glad hes dead

    • Rraff

      And I’m sad you’re not.

      • Anonymous

        that be harsh, dude.

      • Weapondrift

        keep crying baby 

  • Fury Undabelly

    This story isn’t news worth. Control yourself. Stop posting dribble.

  • Andy

    ‘Oh, and one more thing.’ – Steve Jobs. What a legend!

1 2 3
blog comments powered by Disqus