UBS: iPhone’s 89% retention rate crushes competition; next closest is HTC at 39%

By on Sep 22, 2011 at 6:45 PM
mobile September 22, 2011

A whopping 89% of iPhone owners plan to stay loyal to Apple with their next smartphone purchase according to a recent survey conducted by investment bank UBS. A group of analysts from the firm recently commissioned a survey of 515 smartphone owners and determined that Apple’s iPhone is by far the most “sticky” device on the market. Apple’s next closest competitor was HTC, but only 39% of HTC smartphone owners said they intended to purchase another phone from the Taiwan-based vendor. RIM dropped to the No. 3 spot with a 33% retention rate, which was just half of the 66% it scored in a similar UBS survey from 18 months earlier; Apple had a 95% retention rate in UBS’s March 2010 survey, so it too declined over the past year and a half. Samsung (28%) and Motorola (25%) rounded out the top-5. A chart of UBS’s findings follows below.

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  • Anonymous

    another post from zach how ironic is this AGAIN…!!!

  • max

    Only morons retain RImjobbing idiot phones.

  • Georgetown Sir

    It’s simple, the overwhelming majority of iphone users are completely satisfied with their phones. Other manufacturers not so much. I had a motorola droid, droid x, and htc thunderbolt and I couldn’t wait to drop those for a iphone 4. 4G couldn’t even save that POS htc.

  • Anonymous

    I’m convinced blogs like this are only done for one thing, that is too keep Apple’s stock high.   Anyone with any common sense can see the holes and  purposley done slant.  

    Of course the iPhone will get 89%   if you like iOS you only have one phone to choose from .  If you like Android  you have multiple companies to choose from.   htc, Moto, Samsung not only compete against the iPhone they compete against each other to bring the latest and greatest phones.   so if you are android fan  you keep an eye on these three companies so you’ll see more jumping from one company to another

    Now if iOS was offered on different phones beside theiPhone would that particular model of the iPhone still garner 89%? 

    Why are these “studys”  which I use that term very loosely,  are allowed to get this type of exposure without any form of journalistc rebuttles?

  • Eferny75

    Tbh its a very unfair survey as all handsets make different models were as apple only has the one type, so in fairness, the top models for the other phones should of only been polled.

    • Anonymous

      Sure. And when those charts that show Android outselling iOS come along, you want them to only show top phones as well?

  • Sean

    Samsung’s Retention rate would be at roughly 99% if they accounted for warranty exchanges.

  • Anonymous

    HTC at 39%.. LOL

  • Cer

    Steeeeeeeeeve Jobs!

  • Anonymous

    yeah, well, when you add-up all of the girls, gays and wannabe’s….ok, I can see you getting this number; oh yeah and all of those children getting their first phone, sounds about right har har har.
    Android=ios for Men!!

    • http://www.apple.com/ios/ios5/ BoyRetardedReport

      yeah, well, when you add-up all of the queers, 40-year-old-virgin, and single’s….ok, I can see you getting this number; oh yeah and all of those fanboiz getting their 40th android phone, sounds about right har har har.
      Android=ios ripoff!!

  • Anonymous

    Yeah… once you’ve actually owned one, it’s easy to understand that figure. The overall experience from app availability to device serviceability make it without a doubt the best line of mobility products available :)

  • The Judge

    I keep seeing lots of people say how great android is and the rate android phones are selling blah blah blah. Let’s face it. – Android was created to cater to folks out there who din have money to buy IOS devices in the first place isnt it? Let’s just say its sorta a Wanna-be smartphone OS. Android phones lets its owners feel they are cool and they are carrying smartphones.I can tell ya the more an android fan bashes the iPhone, u can tell they goddamn wish they had an iPhone.  LOL

    • Anonymous

      That is certainly my experience from when I was selling phones. People wanted an iPhone but couldn’t or wouldn’t spend the money. An Android phone, particularly the HTC Desire and the SGS were seen as a cheaper version of the iPhone. There were a tiny number of people who bough them becasue they didn’t like to be associated with the Apple “cult” but very much a minority. The whole “free and open” thing was a non-issue for most consumers.  

  • Anonymous

    Those who commissioned and conducted this survey are stupid, probably a school project requirement. ahihihi

  • Anonymous

    iOS and Android fanatics are all gay. People are dying in China to build your POS phones. I hope all you evil lowlife scum can live with yourselves.

    • Anonymous

      Thanks Dad glad you could tell us all something we didnt already know……

      Who cares anyway?

      • Anonymous

        The who cares attitude from pieces of shit like you is the trouble. Right now it’s the developing world getting it hard in the ass tomorrow it’ll be you bent over taking it hard. In case you’re to stupid to realize it the greedy business whores already have you bent over and its only a matter of them throwing it into you. Enjoy the anal reaming retard it couldn’t have happened to a nicer bitch.

    • Scrum

      Yeah, they’re making our shoes, toys and processing our toxic waste too.  Maybe that’s why I can find a job.

  • Mark Schmaling

    I’m not surprised.  Picture someone who knows nothing or little about technology going into Best Buy etc for their first smart phone. Nerd says with disdain (because like who doesn’t already have a smart phone)…iPhone or Android?  If the customer says “Whats Android?’ and the nerd starts to gush over all the amazing android phones out there…some with slider keyboards, some with big screens, some that look like Blackberrys, etc…Or you can get the iPhone.  Then you only have to pick what kind of cheesy case you want… How do you think that goes.

    Then its time for an upgrade..well the new iPhone 5 fixes all the things you didn’t like about the iPhone 4 and you get to pick out a new cheesy case.

  • Anonymous

    The measure of a cult?

    Not really a fair assessment since the iPhone is the only place to get iOS. It would be more interesting to compare Android retention rate since one Android phone is much like another. If someone goes from HTC to Motorola, that doesn’t really count as much of a loss.

    • Anonymous

      It does to HTC and that is the key thing.
      Uisng the same OS makes it easier to steal customers but also easier to lose them. That is why they try to create differentiation. In my mind HTC are the ony ones to have made even a tny difference with Sense and their superior customer service

  • Anonymous

    I love my iPhone why would I switch to another platform? I also have an Android tablet but for my money I prefer iOS, please do not attack me for saying this, it is just a preference. There is nothing wrong with Android t is just a preference just like like I prefer vanilla to chocolate ice cream. 

    • http://www.apple.com/ios/ios5/ BoyRetardedReport

      BoyRetardedReport killed OneDunya wielding a Diamond Sword!

      (minecraft)

  • http://twitter.com/Technogies1 Technogies

    nice Technogie analysis…. Technogies: latest technology news and article reference site…

  • Gareth Jenkins

    I authored this at UBS. For those citing it is very pro Apple, one of the more interesting findings (not pulled out in the abridged version on most of the blogs) is that Android is generating significantly higher retention rates (almost 60%) compared to the underlying hardware vendors it sits on (above). The N is pretty small but still hopefully interesting to fellow tech heads……….

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