iPad and other tablets still considered toys, Citi finds

81% of iPad owners have paid for an application compared to just 43% of those who owner other tablets, according to a recent Citigroup survey. iPad owners also download more applications, which is not surprising given the larger selection of tablet-formatted apps in the iTunes App Store. According to Citigroup, 63% of iPad owners have purchased 11 or more applications versus 37% of non-iPad owners. Tablets have yet to gain the consumers’ respect as a work device, however. 62% of the survey respondents said they planned to purchase a tablet in the next year as a “toy or gadget.” Only 18% said they would buy one for work and just 15% thought a tablet would be capable of replacing their notebook. Citigroup’s survey found that most people (67%) actually use their tablet for general web surfing most. 30% of the respondents said they used their iPad to watch movies and TV shows using Netflix, too. Citigroup’s survey was comprised of 1,800 respondents in the United States, China and the United Kingdom.

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