RIM debacle ‘symptomatic of RIM’s failure’ to address key challenges

Business

Research In Motion still has a few big-name firms in its corner — Macquarie is one example — but even long-time supporters seem to be losing patience with the Waterloo, Ontario-based vendor. “We don’t see valuation improving until RIM addresses four key issues, which we think keep investors from properly valuing the company,” RBC Capital Markets analyst Mike Abramsky wrote in a note to investors on Tuesday. “We view recent Q2 results as symptomatic of RIM’s failure to address these challenges.” Abramsky goes on to list four points RIM must address in order to right the ship, the first of which is escaping its tendency to launch “backwards-looking, uncompetitive products and software.” Read on for more.

“Four years after iPhone launched, RIM still hasn’t launched competitive Smartphone innovations or addressed its ‘app gap’,” the analyst noted. “With QNX, we believe RIM needs to renew its focus on innovative, bold user experiences.” The second key challenge RIM faces is lack of marketing and poor execution, which Abramsky says are allowing competitors to pass RIM by. “RIM continues to ship products late (e.g., BlackBerry 7) and incomplete (PlayBook minus 3G/email, underpowered Torch 1; Torch 9850/9860 with inferior virtual keyboard, etc.). RIM needs to improve execution as competitors are bringing their ‘A’ game, and have out-maneuvered RIM on marketing, positioning it as passé.”

Number three on Abramsky’s list is improving credibility and visibility with investors. RIM’s inability to provide reliable guidance has created “a formidable credibility gap with the investment community that needs correcting,” according to the analyst. One key are where RIM might regain confidence from investors takes us to Abramsky’s fourth and final challenge: governance. ”To us, RIM’s board has an opportunity to take a more active role in providing a ‘check and balance’ on key management decisions,” the analyst wrote.

RBC lowered its fiscal 2012 and 2013 EPS estimates to $4.95 and $5.00 from earlier estimates of $5.60 and $6.15. The firm also slashed its price target on RIM stock to $29 from $35 on lower earnings outlook, reiterating its Sector Perform rating.

90 Comments
  • Anonymous

    First!

    • http://twitter.com/cyberb0b Bob Autrey

      first douchebag.. 

  • Anonymous

    No one wants to type of a physical keyboard. RIM will be dead in two years.  true story™©®

    • Bobdonhim

      I want to type on a physical keyboard so there goes that theory

      • The Thrasher

        Bobby- Physical keyboards = shitty sales. Tell me one device with a physical keyboard that sells well?

      • Anonymous

        QFT!

        There isn’t one that I know of in the smartphone arena. But also to that effect, no single phone has sold the way the iPhone does. No line of phones has sold the way the iPhone line has. Fact.

      • Sosa

        That’s easy, the Bold 9900/9930

      • Anonymous

        unless you’re no one…

      • Anonymous

        Bots don’t count. BE GONE WITH YE!

      • Denial Kills

        Congratulations – you may just have doubled RIM’s prospective 2013 sales.

    • BBMaster

      “No one wants to type OF a physical keyboard” ????  looks like YOU need a physical keyboard… true story

    • Rudy

      That’s why they have a Torch 9850/9860 dumb dumb

      Then the people that don’t want a virtual keyboard like myself can own a Bold or 9810…

    • Sosa

      But didn’t they say the same thing “two years ago” and yet..they are still here?

    • Anonymous

      You have been saying 2 years for almost a year now, shouldn’t it be “dead in 1 year” by now?

    • Anonymous

      Should’ve been 1.5 years by now Scrotum.

    • Man

      Ridiculous. Years ago Apple and Nissan were in MUCH worse condition and they didn’t go down. They turned around and came back. Look at GM and Chrysler, they bounced back. I can’t see the CEO’s being there much longer, and once that happens hopefully they put the right person in. RIM is still making money, just not as much as they want to be. Even if they were following this slope, they’ll last longer than 2 years.

  • Anonymous

    Bring on the RIM information minister Muhammed Saeed al-Sahaf! aka applesucksfatties.

    • The Thrasher

      Yup we made it a while day w/o a bad news RIM Story. Looks like AppleSux will be here any minute to defend RIM.

      We’ll see how AppleSux spins this one????? Can all these shitty RIM reports be true?? Guess AppleSux will be on his soapbox in no time.

      • Applesucksfatties

        Again… WHY ARE YOU OUT HERE?  

      • Steve Jenkins

        b/c his boy george impersonators guild is on hiatus…

      • The Thrasher

        Your mom asked me to show up.

      • Applesucksfatties

        @1f7409e1fe023a8eb6678c9387752cdf:disqus oooh, a yo momma comment.  Why would my mom talk to a dickless troll like yourself, much less tell you to come spout your shit on iBGR?

      • denial

         he’s  busy at an emergency bard meeting in Waterloo ;-)

    • Applesucksfatties

      I actually agree with most of what Abramsky is saying..

      • Bringit

        Especially:

        its tendency to launch “backwards-looking, uncompetitive products and software.” 

        and - 
        “Four years after iPhone launched, RIM still hasn’t launched competitive Smartphone innovations or addressed its ‘app gap’,” the analyst noted.

      • The Thrasher

        Yup 4 yrs ago iPhone (1st Gen) was released.  RIM skoffed the idea.  Look who’s #1 now b*tch!  Who SUX fatties now?

      • Applesucksfatties

        @1f7409e1fe023a8eb6678c9387752cdf:disqus yeah..we know  Apple is #1.  All other manufacturers products are inferior and should go away so then everyone has to use an Apple product.  Heaven forbid there be any choice in the marketplace…lets all just walk around with the latest iSlab.  

        ps  Skoffed is actually spelled scoffed….but I’m a RIM fan, so apparently I’m inferior and shouldn’t expect you to know how to spell it correctly.  

  • Prof. Peabody

    “… RIM’s board has an opportunity to take a more active role in providing a ‘check and balance’ on key management decisions, …”

    Translation: The Board should fire the CEO’s.

    • http://twitter.com/cyberb0b Bob Autrey

      How many CEO’s do you think they have?

      • Ska

        They have two

      • http://twitter.com/cyberb0b Bob Autrey

        Perhaps that’s part of their problem then. That in and of itself shows a lack of structure and faith in leadership. I am the CIO of a company and can’t imagine having two CEO’s.. 

      • Anonymous

        Obviously they need to hire a third CEO immediately. 3 is better than 2.

      • Applesucksfatties

         You are a CIO and you didn’t know that they have two CEOs?  

      • Guest

        Oh dear. That remark says it all. You need to realize that outside of the plains of Waterloo RIM really isn’t that interesting….. for a CIO or anyone else. Deluded.

    • Anonymous

      ‘… Should fire the CEO’s’ what, mother?

  • Anonymous

    This reminds me of 140lb sports reporters calling star athletes “losers” because they had a bad game.  What has this guy ever done on the field? Why should the executives at RIM take serious anything he writes?   Further, the writer her completely misses the point; it’s not iOS that RIM is losing to, it’s Android.  All of the RIM market share losses have gone to Android, not Apple.

    RIM was in the right place three years ago as an alternative to very expensive Apple devices.  That niche is now filled by Android.  RIM should just focus on its strengths, the enterprise.

    • http://twitter.com/cyberb0b Bob Autrey

      I think you are sadly misinformed. RIM was never the cheaper alternative to iOS. Their devices might have been less expensive later on but the BB data plans were always higher, especially for BES users and the apps, what little there are, outrageously expensive. Deploying BES in the corporate environment required the purchase of a BES server, hardware and licenses and per user license fees as well. And you still needed the Exchange server and software on top of that. 

      I don’t see how RIM was the cheaper option to any OS that could just run Active Sync on Exchange.

      Oh, and I’d love to see the conclusive data you have showing that RIM lost marketshare to Android and NOT iOS, since it’s been proven time and again that iOS is secure and Android is a mess. We do not allow Android devices on our work email but do allow iOS.

      • Anonymous

        I’m not talking about RIM devices being cheaper to enterprises.  Clearly, they are more expensive for the reasons you outline.  I’m talking about Blackberry’s, three years ago, becoming the device of choice among consumers.  Blackberry’s were the inexpensive alternative to iPhone and, in many cases, available everywhere on various “family plans”.

        At the time, RIM was in the correct place at the correct time.  That niche has been filled by Android.  RIM will never get back to that point.  I’m saying they should not try.  They should focus on their strengths.

      • Anonymous

        >>Oh, and I’d love to see the conclusive data you have showing that RIM lost marketshare to Android and NOT iOS, since it’s been proven time and again that iOS is secure and Android is a mess.

        Perhaps you misunderstand my point.  I’m saying Android has been the lone beneficiary of the overall RIM market share losses (not enterprise).  Gartner, IDC and every other research firm shows iOS overall market share either flat or slightly improved, RIM share declining significantly and Android market share expanding exponentially.  For example, Android was less than 3% at the height of RIM.  It is now over 40%  

      • Guest

        uhmmmm, I think you might find RIM has lost market share to both. Can we agree on that? They are in the classic trap that hurts or sometimes kills many a company in all industries. The squeezed middle. They always had the low end competitors. What Apple did was decimate the top end. And critically move them into …… the middle

    • http://twitter.com/fredacampos fredacampos

      I wouldn’t call RIM a “star athlete”. At this point RIM is an old has-been.

  • Jim

    Maybe HP will buy RIM and grow the company like they did Palm.

    • Guest

      Meeeeeee-owwwww ;-)

  • Milan Danrel

    Its interesting that RIM is constantly bashed as not being as great as Apple, but nobody’s bashing Samsung,
    HTC, Sony or any of the others in the same way. Maybe because they don’t want to piss off Google.

    Bottom line, yes Apple has 60% market share. That isn’t going to change overnight. So get over it.  Focus on
    profitability and not on market share.

    If these analysts had been covering Apple 10 years ago they would have been saying the same thing about
    Apple and their lack of market share and how Windows does everything cheaper, etc.  Now look at them.

    • eco

      You are right; let us not beat a deadsnake (RIM), let us beat a living snake -Samsung.

  • numetheus

    This is so true. RIM doesn’t seem to understand that their issue is Blackberry OS, so they keep releasing the same tired OS nobody cares about hoping that people will bite this time? They should not have bothered to continue development and focus all of their attention on QNX and good developer tools and support. Start with a competitive complete OS (i think QNX is amazing), and attack the developer market. Bit RIM has idiots steering the ship. It takes analysts to tell them what’s wrong instead of them knowing and evolving.

    • http://twitter.com/clientsfromhell Clients From Hell

      Hit the nail on the head,

      RIM’s developer support is as much active as their marketing strategy, which currently stands at non-existence.

      I’d like to know what this company does from 9 til 5, because not much has changed in their OS, nor their device design, at the very most, they have made “tweaks” to OS 6 (and branded it as OS 7), they remade the 9000, but with a touchscreen and slimmer with NFC.

      Now… I like the 9900, but for those who are hoping when QNX comes to the phone, the Blackberry will be up their with the other smartphone, think again, because a kind little reminder here, QNX is already out, for the playbook, with much tougher hardware that will not probably be seen on a handheld device on a Blackberry, and well, thats not really triumphed now has it?

      So the F’in solution? Support your F’in developers, provide some proper tools, stop procrastinating and messing around with beta’s.

      • Guest

        Correct. But they won’t will they? Why not? Because they are in denial….

        And what does denial do for you? {see above}

  • Anonymous

    It’s the Jim and Mike show, especially Mike (by all reports); too bad now that their new OS is set to be released soon.  I suppose there is still time for a dramatic turnaround…well see next year, that should tell the tale.

    • Guest

      yep. I hear it would be a brave man that disagreed with Mike.

      The results of which are now clear to all.

  • eco

    Until and unless RIM drastically changes Management (from top to bottom), there is absolutely no hope for RIM. Remember stagnated water is not healthy, it is only moving water that is healthy. So they need to bring in those guys who are highly educated (PhDs from MIT or world class institutes; MBAs from Harvard) with high experience with record patents in the past. RIM needs innovation, it is a must and not an option. If Management fears to PhDs and MBAs then that is not a good management.

  • Really

    Why is this even news? We already know this.

  • max

    And the hits keep coming! Hit Rim with a right hook! Hit em with a jab! Hit em with an undercut! Kick em in their a$$!. You RIMjobbers gettin cornholed left and right! I love it!

    • Applesucksfatties

      I’d like for someone to hit you with an uppercut to shut your dumb a$$ up…

    • Anonymous

      So you love rimjobs? Are you the ‘provider’ or the ‘receiver’? ツ

      • Applesucksfatties

        He is definitely the giver.. and Thrasher is the receiver..

    • The Thrasher

      Right on max, couldn’t have said it any better myself bro!
      FU APPLESUX!

      • Applesucksfatties

        My comment to Max applies to you too… GET LOST LOSER!!!

      • The Thrasher

        How can I get lost?  All thise BAD RIM news has AppleSux in a tailspin.  I bet you loose sleep tonight.

      • The Thrasher

        Here’s a few observations according to AppleSux (1) RIM is doing very well in the market place, and will continue to grow. (2) RIMS’s PlayBooks has THE BEST hardware & software, therefore it’s better than the iPad.  Even though it lacks native email support.  Oh yeah, they sold 38 PlayBooks worldwide last week, really big numbers.
        (3) RIM’s revolutionary OS is a game changer.  Their QXN is the band-aid to turning the company around, and OS7 will bring back customers by the millions. (4) BGR is out to get RIM.  They always post ‘opinions’ that cast a negative light on RIM.  None of these ‘opinions’ mean anything, and they’re all wrong. (5) Everyone who posts bad comments about RIM is A) Stalker or B) Troll

        AppleSux, did I miss anything?  Go ahead, maybe a Yo Momma crack?  A Gay Joke?  A Steve Jobs crack? Ohhhhhh how about a job joke?  Perhaps a janitor or fry station joke?

        Let’s not forget, AppleSux is better than us.  Since he’s in the top 20% income bracket, Mr. 95k+ is always right, and is better than you, knows more, especially if it’s tech related.

      • Applesucksfatties

        @1f7409e1fe023a8eb6678c9387752cdf:disqus You are really becoming annoying.  If you are going to call me out, at least have it correct..

        1.  I never said RIM is doing well in the marketplace.  The 9900/9930 seem to be selling well and other new BB7 devices seemed to be selling okay.  

        2.  I said the PlayBook hardware was as good as the iPad.  The software needs work but OS 2.0 is coming with the native apps that it was lacking at release.  

        3. I’m assuming you meant BB7 was the bandaid and QNX is the ship saver.   That is correct…if RIM does it correctly.

        4.  iBGR isn’t necessarily out to get RIM, but they don’t do them any favors either.  Any editorial articles by iBGR always seems to have at least one jab in them (even on admittedly great devices like the 9900).

        5. I have no problem with people posting construct feedback about RIM.  Constructive fedback doesn’t consist of : “RIM will be dead in 2 years”, “Failbook”, or any other smart ass trollish comments.  If you hate RIM, why are you here posting comments anyways?  Are there not enough Apple articles to comment on or is it just more fun to post shit on RIM articles to stir the pot?  And you are a stalker because ever RIM article, you out here talking smack about me.

        6.  I never said, nor do I think, that I’m better than anyone else.  My comment about my household income was to get you to shut your fat mouth about your broken record unemployment comments on every RIM post.  

        Yes, RIM has its problems and I hope they turn the ship around.  I would gladly have an adult discussion about RIM (what they screwed up on or what they can do to improve)..but I’m tired of the bullshit bashing posts I see from you, Max, Scroater, BringIt, and SOB Mobile on EVERY RIM article.  

      • The Thrasher

        Your full of it AppleSux. FYI for the past 8 year I stopped paying FICA in the month of July each year. If your smarts then you’ll understand.

      • dwinsmith

        @5902eb03c52f69077706fc9e6b29398f:disqus 1. The BB7 devices are not selling well2. The hardware is not as good, build quality might be, but specs are not as good A5>Tegra 2, screen is smaller, and software is obviously the most important part of any computer, otherwise what good is it?
        3. QNX is very, very much need, but I’m not sure how much it will help with a lack of developer support and the Android app runner sounds extremely lame

  • Metcury46l

    I want an iPhone 5

  • unmighty

    I swear that I hate Apple, so I hate to say it, but it sounds like they need Steve Jobs.  

    • Guest

      actually they do. Not him literally obviously, but someone like him. There is still some value in RIM. Still a respectable client base. Still some good technology. But the current management appear to have both thumbs pressed firmly on the self destruct button.

      And the “independent” Board looks on……….

  • http://twitter.com/bragzter Bradley Larcher

    The only way RIM is going down is if their phones stop selling, businesses no longer trust their BES, and they stop the BBM service. Apart from that, they will continue to fight, and we have no idea what their QNX devices will look like and what features they have.

    • Guest

       fair comment. They may experience incredible pain, but death is not really visible in the short or even medium term. They are different to Palm in this respect.

      • dwinsmith

        If their stock price continues to fall they will be out of cash and investors are loosing confidence fast so it’s actually not that unlikely. 

  • Anonymous

    Mike Abramsky above concisely outlines 4 business actions RIM must take:
    1.      Intense focus on launching truly innovative products vs. launching “backwards looking, uncompetitive products”
    2.      Closely tied to #1 is – Improve overall marketing and product execution. Competition has been out maneuvering RIM on marketing, positioning it as passé
    3.      Improve credibility with investors. Give reliable guidance
    4.      Governance: RIM’s board must be an active, vocal, involved, push-back board
    As a person who is close to RIM inside as a consultant and outside as a still-loyal consumer-type customer, Abramsky’s synopsis is dead-on. Especially about #2 — improving marketing.
    There has been very little written or discussed about RIM’s poor performance as a marketer, even within the pleothora of marketing blogs and press. But RIM’s marketing strategy gap is profound and obvious. RIM’s C-level leaders do not have a marketing gene in their bodies. A new marketing leader must be hired from the outside, to right the marketing ship for both enterprise marketing and for consumer marketing. This may need to be two hires one for B2B and one for B2C.
    But Mike and Jim must trust these persons to do their job independent of their involvement – to engage with customers via robust CRM programs, proactively tell the story about RIM’s brand especially online, as well defensively fend off the competition’s snarky-ness (e.g. putting an Apple store in Waterloo, ON, 1 mile from RIM headquarters, in a town of 97,000. A real class-less move that deserved a feisty response back from RIM).

    • Anonymous

      this article may highlight what rim needs to accomplish, however, none of this is NEWs. rim is headed in the right direction, but moving at a snails pace. mike lazaridis has got to go. jim seems to have a better view of the mobile market place, but may need to go in order to show the world that rim is serious about change. the sooner the better. i want a fully functional qnx phone that has all the strengths of previous blackberrys with all the toys that the teenage trolls claim rim is lacking. as far as the apple store in waterloo, the best thing rim can do is make devices to run apple out of town. i would say open a bb store in cupertino, but no one cares about cupertino except apple trolls that live on iBGR.

      • Guest

        er – actually i think you’ll find a few more people care about Cupertino than Waterloo, ON. You really do need to get to grips with things like this.

        Sorry. But I think you may be in denial. And what does that do? 

  • Bringit

    RIM’s cheese got moved a long time ago.  They still have not noticed.

  • Anonymous

    I have been a BlackBerry user since 2002. After using 8 different models over that time I am getting tired of it.  Except for the elimination of the track wheel for the track ball and now the thumb pad, the design is pretty much the same it was ten years ago. Web browsing is difficult. It is terrible for listening to music, viewing photos or watching a video. The App store is a joke. Most of time I try to download an app I get a message that it is not compatible with the device I have. The apps I can download are pretty much worthless. Most of my co-workers have given up their BlackBerrys for iPhones and Android devices. The only reason I keep it is because it has a real keyboard. I never thought I would say this, but when Sprint gets the iPhone I will probably switch. In time I can get used to the virtual keyboard.  

    • Bringit

      ahh nice – HONEST feedback from a Blackberry user.  

    • Anonymous

      There are other QWERTY smartphones.  Why didn’t you just move on from BB?  Despite all the failings (according to you), I have a feeling you got a lot more benefit out of BB than you let on.  I mean, you have to be a total idiot to stay with something that doesn’t work for you.

      • Anonymous

        The BlackBerry is a great device for E-mail. But now that I have a need for apps and the ability to access the internet from my phone I find that the BlackBerry just doesn’t cut it. I tried some Android devices with the sliding keyboard, but found them too bulky.

      • Guest

         It’s a device, platform, and architecture designed and built for e-mail. Itbe. does that well. Should anybody be surprised the rest stinks? Hopefully QNX will be a fresh start. In today’s World it needs to

    • Guest

      That’s actually a very fair sitrep. BlackBerry does still have some nice things about it but boy oh boy some aspects stink compared to alternatives out there now. Somebody was sleeping on the watch.

  • Retrofreak2

    RIM pointing out the obvious way too late shows how far behind they are..

    The sonner they make BBM cross platform and move to QNX the better.

  • David

    I suffered through about a year and a half with a BB phone.  I’d be an idiot to buy another one, so I got a Bionic and it’s such a pleasure to use.   the screen is plenty bright, speakerphone is very clear, call quality is better than my BB, and it DOESN”T TAKE 4-5 MINUTES TO BOOT!   LOL!    I left BB on Sept 8th and couldn’t be happier.

    • David

      oh, and those two bozo co-CEO’s?  they REALLY, REALLY need to be replaced if RIM is ever going to have the slightest chance of pulling out of their tailspin.   If those two clowns stay, I predict with 100% certainty that RIM will go down in flames.  They lack the skills needed to bring RIM back to it’s glory days–days which they enjoyed because they had no real competition then.   that was then–this is now, and this is a whole new ballgame.

      • Guest

        Hockey is a whole new ball game :-)

        or is that puck game?
         

  • Justin Lisenby

    I would have to agree with Abramsky here on all points. RIM, has time and time again, ignored the technological climate in favor of their own “perfect little world.” Now that that world is crumbling around them, RIM is struggling to put out the cellular product that people want to buy. I love RIM and have been a long time fan; however, I think RIM may be on the same path as the Titanic. The iceberg has been hit and RIM is reaching about 45 degrees. Only 45 to go before it’s totally underwater. 

  • Anonymous

    I don’t know what purpose the dual-CEO scheme serves other than making them both filthy rich at the expense of the company.

    The first step to “right the ship” should be to get rid of them both.

  • Anonymous

    Another BS post nothing new here just throwing a bone at the isheep the bite on for a minute i think there mad cause they don’t know how that non-innovative “iCopy’” is going to look better yet apple is scared Samsung is going to shut that party down before it even starts.

    • The Thrasher

      QXN and AppleSux- it’s not your fault RIM is so fucked now. I am not sure why you dipshits keep defending a gay company who builds gay products.

      • Applesucksfatties

        Man you are an f*cking loser.  Why do you care if I like RIM products or not?  Does it impact you in any way?  Plus, if you don’t like it.. .STOP F*CKING TROLLING RIM ARTICLE DIPSH*T

  • Applesucksfatties

    @the thrasher – sorry, I forgot every on the internet is a millionaire, drives a high end Mercedes, and has a supermodel for a wife..

    • Applesucksfatties

      @the thrasher – yeah, you made 100k by July….somehow I doubt that.  My guess is that your dumb arse stopped paying FICA in July because you were standing in the unemployment line.

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