BlackBerry PlayBook price slashing begins: $249 and up for Rogers workers

By on Sep 16, 2011 at 3:25 PM
Exclusive September 16, 2011

Research In Motion co-CEO Jim Balsillie revealed on the company’s second-quarter earnings call that RIM would soon be dropping prices on its BlackBerry PlayBook tablets. While the new price points have not yet been disclosed, it looks like the first move in carriers’ efforts to clear their shelves actually started this past Tuesday. Long-time RIM comrade Rogers has launched an internal sale on each of RIM’s three PlayBook models, and company employees are now able to purchase the slate at discounts of up to 50% off. Normally $499.99, the 16GB BlackBerry PlayBook tablet is now just $249, the 32GB model drops to $349 from $599.99, and the high-end 64GB PlayBook drops to $399 from its normal $699.99 price tag. While it is unclear what RIM plans to charge end users for the PlayBook moving forward, these prices could give us an idea of what’s in store. A link to a larger version of the image of Rogers’ PlayBook sale page follows below.

Note that all prices are in CAD.


(click to enlarge)

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  • http://twitter.com/#!/PitoVH787 Pito V.H

    hahahahaha

  • t beck

    Hopefully similar pricing will come to the consumer shortly. I missed the firesale touchpad, so this would be nice.

  • http://pulse.yahoo.com/_ZUG2DQXTAF6IVSQ5UEAQIIGMOA Layoso

    To give out discounts to retailer’s employees makes a lot of sense.

    Think about it, no one knows how to use a PlayBook, you can ask a sales rep to demonstrate how to use the PlayBook and he/she will be completely clueless.

    But providing a price cut to these employees would make the PlayBook somewhat more appealing, after that people start talking about the pros, developers begin developing applications and the device begins slowly selling more.

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