BlackBerry market share in Q2 may have hit single digits

Business

Research In Motion on Thursday reported another disappointing quarter. BlackBerry subscribers were up 40% year-over-year in the second quarter but RIM’s net income plummeted by 60%, margins were squeezed, average selling prices of BlackBerry smartphones dropped and RIM managed to burn through more than half of its cash in a single quarter. Concerns are mounting, analysts are barking and RIM’s stock fell off a cliff in after-hours trading. Tossing yet another concern onto the pile, RIM’s global smartphone market share likely dipped into the single digits last quarter. Read on for more.

Independent analyst Horace Dediu on Friday noted in a post on his Asymco blog that RIM’s share of the worldwide smartphone market may have finally fallen into the single-digit range this past quarter. The vendor shipped only 10.6 million handsets in its fiscal second quarter, missing its own forecast of between 11 million and 12.5 million units, and missing even some of the most conservative analyst estimates as well.

“In terms of the competition, 10.6 million units is less than half what Apple or Samsung sold in its prior quarter,” Dediu wrote in a blog post on Friday. “It’s also less than what HTC sold. RIM’s volume rank will likely go to fifth place as a smartphone vendor.”

Though RIM’s BlackBerry subscriber count surpassed 70 million during its August quarter to reach an all-time high, BlackBerry handset shipments in the fiscal second quarter were down 11% compared to the same quarter in 2010, and down 18% sequentially. “In terms of market share, we’ll have to wait for the competitor data over the next six weeks but the market has been growing at an average of 77% for four quarters so any continuation of this trend would imply RIM’s share dropping to single digits,” Dediu noted.

According to recent data from market research firm Gartner, RIM’s BlackBerry platform represented 11.7% of the global smartphone market in the second calendar quarter of 2011.

Market share woes aside, the analyst calls RIM’s sharp decline in profitability the “biggest shock” among the bad news from yesterday’s earnings report. “It seems that operating margin dropped from 21% to 13%,” wrote Dediu in his post. “The company did incur some one-time charges for recent layoffs, but even without that charge, the margins would be around 16%.

“This is most alarming. The reason for such drops is that as volumes decrease fixed costs don’t decrease as rapidly or at all,” the analyst noted. “The company still needs to keep sales, administration and engineering staff around and they become a larger part of the operating expenses (vs. the component costs which vary with volume of goods sold).”

70 Comments
  • Anonymous

    I would make a silly comment about “HURR BGR AND ANALYSTS”, but Horace Dediu is actually someone who knows what he’s talking about. Asymco is a fantastic site.

    • The Thrasher

      Oh great, bad way for the RIM Lovers and apple haters to start their day.

      Bring on the flames.

    • RIMsucks

      RIP RIM. You suck.

    • Sad but true

      Saddest part of this article is the statement :- 

      “…..The company still needs to keep sales, administration and engineering staff around…..”

      One will get you ten that in dimly lit offices in Waterloo the spreadsheets are already glowing. Lists are being constructed. Plans are being made.

      Not at all fair but will bet its true.

  • Anonymous

    I’m surprised they’re still kicking alive at all.

  • Everyone

    Dear trolls,

    Please consider this a preemptive “shhhhhhhhhhhhhhhh.”

    Signed,

    -Everyone who reads this site and isn’t a know-nothing high school sophomore who doesn’t understand business and therefore must constantly try to make jokes about analysts, thus further showing the rest of BGR’s readers that you know absolutely nothing about how the financial world works.

    • Anonymous

      Go back to playing WoW…

      • Troll Hunter

        troll.

    • http://twitter.com/GRZLA Grizzly Atoms

      Being an analyst is on par with being a politician, they are both full of shit.

      • Troll Hunter

        troll.

      • Sad End

        really? perhaps they should apply to be CEO of RIM?

  • Anonymous

    Is anyone surprised?! The next earnings call will be even worse, once they factor in sales of new OS7 phones. Plus, after they “fire-sale” the PlayBook, their cash & profits will fall even further. Also, Apple’s earnings call will make RIM’s stock plummet even further. They’re most likely finished, this time next year.

    • Anonymous

      They better develop Android… Or put Qnx out like their life depends on it.. Because it does…

      • Anonymous

        QNX is dead, even Rim’s engineers are struggling with it so don’t count on it being a smooth ride. I’m not a big of a android fan ether but Rim better pick android up before it’s too late.

    • poseur

      Our corporate phones are through Sprint and we have a BB Enterprise Server. We’ve already had 2 sales reps switch to iPhones, and 3 more plan to when (and if) the iPhone comes to Sprint. I’m on Tmo, and have not upgraded my BB in years, hoping for better options as well.

      Regardless of one’s hatred of Apple, I think there is a pent up demand for the iPhone (especially on Sprint and Tmo). Next quarter will be even more disastrous for RIM.

  • Gloma

    Ok let’s stop kidding ourselves with the RIM bashing. The new OS 7 line up is incomparable. These phones stand out like men among boys. If OS 7 is considered a band-aid to QNX this will surely separate these cheap consumer phones from the pro’s. Get a reality check! Many consumers who opted for the so called new technology are sorry but are locked in for 2 years. Just wait…..

    • numetheus

      Lots of people are delusional and actually thought BB OS 7 would be successful. These are the same people who feel good about themselves for buying the RIM bandaid. 

    • you jest

       oh God. Do you really believe that? really? I hope you at least work for RIM.

  • Max

    I hear RIMjobbers are ass-up, face down, pillow-biting and crying fiercely…same as every night after Bubba leaves their house. True?

    • Anonymous

      LOL. True.  true story™©®

    • Anonymous

      “ass-up, face down, pillow-biting and crying fiercely” wait……did you see the video me and your mom made…………after your sister got tired and left……………………………..while your dad watched………………………………………………..and your granny knitted…………………………………………………………….and……im out of “ands”

  • http://twitter.com/drbyers Donnie Byers

    I feel bad such a historic company is going down the crapper so fast.

    I guess QNX and new leadership are its only hope now. 

    • Dayne

      me too bro….me too

    • Nope

      There is a reason that RIM had no profits for the first 20 years of it’s existence. They need more than a fancy sales pitch from balsillie to save them. Unfortunately, he’s too infatuated with his amateur hockey fantasies and lazaridas is too much of an egotistical nerd to want to even try to understand what consumers want. As far as their management cohorts go, if they were any good at their jobs, why did they leave for RIM?

  • Hm

    At one point, wasn’t Apple headed into the shitter, too?

    • http://twitter.com/drbyers Donnie Byers

      yes. thats when their then-lame-brained ceo decided to bring steve jobs back to the company.

      • Hm

        Granted; but, point: turn-arounds are not outside the realm of possibility.  And given that RIM pretty much pioneered much of the space in which Jobs is now basking, surmising RIM’s death at this stage might be premature.

        Assuming, of course, that Jim and Mike decide to pull the gun barrels out of their mouths.

      • poseur

        I don’t know if we can draw a parallel here. The late 90s were a simpler time. *sigh*

        RIM was the innovator here, but unfortunately a one-trick pony: they made phones for email, period. In a connected world, RIM needed to diversify and create a viable eco-system to keep people on a continual upgrade cycle. They seriously missed that boat years ago by not anticipating that people would use their phones for much, much more than just calls and simple email.

    • Anonymous

      The difference is Apple has Steve Jobs. Those kind of people don’t come around very often. The huge mistake RIM made was doing QNX for a tablet first and not for the phone. Their goal should’ve been to stop the bleeding. It’s all about ecosystems now and no one is going to risk money on a RIM tablet when their smartphone OS is crap.

      • Hm

        RIM’s goal should have been to keep pushing the envelope of innovation.

        There’s a difference between responding to competition (which RIM didn’t do) and reacting to it (which they are doing poorly).

        Jobs isn’t one for originality, honestly – but he does know how to win.  He’s the exact opposite of Mike/Jim.

    • trad

      Yes and they changed leadership. The rest is history.

  • numetheus

    I give them another year if they decide to keep the Blackberry brand with the new QNX phones. They don’t seem to have bright people steering the ship and are unaware the Blackberry brand name is tarnished in the consumer space. They should create a new brand with these new QNX phones and attack the market full force. The average consumer won’t “get” that it isn’t the same crapberry they are used to staying away from.

    And …. RIM has dropped some more since this was written. They are now sitting at 23.

    • Hm

      Keep in mind:  The average customer doesn’t know his or her ass from a hole in the ground when it comes to tech (or much more) – and, honestly, won’t put much more consideration into their purchases than what the TV or the tubby Best Buy lummox tells them (rarely does the average consumers hit websites like this).

      If RIM had ANY decent marketing whatsoever, they’d be in a much better storm-weathering position.

      Anyway, my point, it’s usually easier to rebuild brand integrity than it is to start from scratch. 

      Also keep in mind, people love an underdog … an underdog with a dual core processor, front/rear facing camera, retina display, etc etc.  If the QNX devices can scratch the consumer itch (even though the majority of the consumers out there don’t use 1/10th of their brains, or 1/3 of the features on any smartphone), then the media will be more than happy to tout the “biggest comeback .. ” blah blah blah…

      RIM simply needs to get their sh!t straight, produce a mind warping interface on hardware that isn’t dusty out of the box, and stop dicking around with the Flash Gordon soundtrack.

      The question isn’t: can they do it?  The question is; will they?

      FYI – I swapped RIMM for APPL a long time ago.

      • Anonymous

        +1

      • Anonymous

        True. But the ‘average ‘ consumer glances at blackberries and thinks that they all look the same and will skim headlines and see all the negative headlines re: RIM. And all that says RIM is going down.
        Perception = Reality

      • Hm

        No argument. 

        The back end of my point was that IF (and it might be a hefty “if”) RIM can dazzle the media with QNX devices and garner a few decent headlines, you’ll see how short-term the consumer memories are.

  • Mr Man

    The most disturbing part of this article is, “RIM managed to burn through more than half of its cash in a single quarter”

    That is a HUGE red flag!!!

  • Anonymous

    BINGO!!! first!

  • Anonymous

    Poor Applesucksfatties, even that douche bag rimmer can’t deny the facts. RIM is dead. Nortel II the sequel. At best they will become patent trolls. No one wants to type on a physical keyboard. RIM will be dead in two years  true story™©®

    • Hm

      “No one wants to type on a physical keyboard.”

      Really?  You mean MOT released a Bold-esque device cuz everyone hates the physical keyboard?

      Or, was I dreaming when I saw the near tech-gasm on the mere hint of a rumor that Apple was considering an iPhone with a keyboard?

      Or when I hear an overwhelming number of people demeaning the virtual keyboard?

      Based on the quality and effectiveness of your posts, one might be justified in assuming that you work (or worked) in RIM’s marketing dep’t.

      • Anonymous

        Scroaty poo doesn’t know what he is talking about. I agree with you. Everyone hates virtual keyboards. Everyone wants physical keyboards. The fact that RIM is dominating market share, profit share and mind share is proof that you are correct.

      • Hm

        There’s difference between “no one” and “not everyone”.

        If you were as good at logical thought and discourse as you are at snark someone might want to hire you for something, some day.

      • Anonymous

        People say they want a physical keyboard, but almost all new smartphones coming out are touch only, I’m assuming they do some sort of research beforehand and if they aren’t making them, people must not want them that bad. Android has offered several BB clones and slide outs with no success and WP7 even had one. I think for most people, choosing between a keyboard and an entire OS’s ecosystem is a pretty easy choice.

      • Hm

        “most people” – exactly.

        I use a virtual keyboard and I’m fine with it. But to say that no one wants a physical keyboard is patently false and ignorant.

    • Bringit

      applsux will still deny and talk about peoples cocks and his own ass – but the facts will always come out in the end.

      • Steve Jenkins

        how many times have you 2 had unprotected sex? HIV is a serious disease, just ask Max…

      • Bringit

        What is it with you fantasizing about boys in here having sex with each other?  You and your pal applesux are a couple of freaks.

      • Applesucksfatties

        Steve – it is no use.  These guys are Apple trolls with no life.  Coming out here to bash RIM must make them feel better about their poor shallow existence..   One thing they don’t realize is that no matter how many times they bash RIM, they will still be smug little trolls at the end of the day. 

      • Bringit

        Great seeing applesux try and sound intelligent (he’s clearly not) and rational (he’s clearly not, see all his posts on fantasizing about gay sex with people who post in here) with @google-62fe04bcd77ee15f11fe8532e9ac130a:disqus  after Steve also posts about gay sex.  No wonder they are friends.

      • Applesucksfatties

        Something tells me that you and that inept moron, The Thrasher, are the same dipshit with different screen names..  either that or you are gay lovers.    Ooh wait, I better not use the word gay in my post….  because it is only okay if you do it.

      • Bringit

        You and @google-62fe04bcd77ee15f11fe8532e9ac130a:disqus  fantasizing about gay sex all the time is very strange and freakish.  And no, I willl NOT show you my cock.  Stop asking.

      • The Thrasher

        AppleSux- when are you going to admit you like little boys?

        When are you going to realize that RIM is worthless?

      • ooo er

        you and this Steve chap do appear well matched. We are happy you have found a soul mate with similar interests. 

      • The Thrasher

        AppleSux is just mad because of all the bad RIM news.  He cannot stand the thought of another bad new RIM story.  Here is comes.. RIM = HP in 12 months.

      • Applesucksfatties

        @e38368caae85938e51649c9a67a5cd31:disqus - sure Scroat.. Did you forget the Physical Keyboard part of your commentary?

      • Applesucksfatties

        sure thing loser…

      • titanic

        so. tell us about your view of how Q2 went. We are all ears….

      • Applesucksfatties

        @368bfb71a4c5e1db086d279f101ca5ef:disqus - as expected…

  • PaulTT

    Where are all those people now on this website that razed me when I predicted this last year? You know who you are!

  • Jajajavi75

    What everyone is forgetting is that Blackberry is really an Enterprise device. They went into the consumer market because they were one of the first good PDAs & regular consumers wanted them. Their bread & butter is Enterprise. There is still a huge market for Enterprise. Granted I’ve seen the Enterprise at my work shrink but over 75% of the PDAs we have are still Blackberry with a large investment in BES. Anyway, they really just need to appeal to the corprate market, the constant comparison to Android & iOS is not valid, a different target audience all together.

    • regretsRus

      Yes and No.

      Yes you are right that BlackBerry is still strong in the Enterprise and to be fair to them its a good product for Enterprise (large Enterprise at least).

      Their problem…. their huge problem is that they fattened up the company on consumer sales. This market is about ten times the size for them BUT it is also In this market that they are in big trouble.  They probably wish they could go back to the happy days of the Enterprise but going back is never as easy as going forward ………. sad story.

  • Anonymous

    What they need to come out with is a really good plan!  They should come out with a tablet-pc.                                                           Wait…I thought their ‘playbook’ was just a playbook with ideas to get back on track?  Oh silly RIM.  Anything you do now, is not gonna help.  Cya!

  • Leon John

    and u dumb blackberry addicts talk bout oh they dont need fast processor or front camera not many business people would like this and that well its about competition so live in the past cant wait to get a better phone

    • Hm

      I use punctuations, now.

      Punctuations are cool.

    • Applesucksfatties

      huh?  what language are you communicating in? 

  • Anonymous

    They should just do what htc and samsung is doing. Go create a device that will stand out. Blackberries doesn’t appeal to the consumers anymore cause the OS and the hardware design is so 2006. Why not be like HTC, go create androids cause obviously that is what popular to the people now and still keep QNX for the diehard BB fans.

    Goodbye BB. You were a great phone back in 2009 but you failed to innovate fast

  • Ulysses Grant

    I am a RIM fan but it is time for the two CEO to step down. 

  • Willy_Jack

    This for once is a little bit more interresting. Analysts talk BS normally, but this guy is a little bit more interresting.
    What he describes is that RIM is far off, of a good ratio   growing market/growing customer base.

    What everybody else here keeps forgetting is that:
    a) We knew this since last year.
    b) BB hasn´t come out with new phones for one year
    c) Whatever happens now, is in fact IRRELEVANT, because RIMM stands or falls with QNX. Which means, that, 2012 BB will be around for sure, and i would say in Q1 2013 we will know if RIMM survived and has some big profits or if they loose money and will die in 2013.

    And that leads me to this:

    PLEASE RIMM make it right. BB OS7 is great, and I love the Torch2. PLaybook is the same. RIMM is the only manufacturer with a good hardware keyboard, since Apple will NEVER do it, and the Android manufacturers keep making less of them. Apart from the security, corporate security, encryption etc. that nobody else has, and everybody with a BB should love them. Also the BIS and BES is part of that.
    And i really do not want to loose them. A guy before said, Ecosystem vs. Hadwarekeyboard is an easy choice. And he was right, I´ll take both,
     
    But RIMM is failling so miserably in PR, that i can not even formulate it in words. In PR and Marketing, they SUCK!!!!!!!!!!!!!!!!! 

    And if they do not come up with some really good PR stunts, and 500000 televisions ads a Day, that are funny, intelligent and keep the normal Joe interrested in the RIM brand, than i think they will go down. It is this ugly yet beautifull world, where people only see, what the media tells them see. No media presence —–>  no sells because of no mass population attention. I love RIMM for a lot of things. But i hate them for theire PR and Marketing Departement. If they want to succeed. they must spend billions on commercials.

  • http://profiles.google.com/eugen.baban eugen baban

    Hmmmm, RIM is still making millions in profit, Motorola was making a loss, yet RIM is the one supposed to be dead. Wait until all the Android vs Apple lawsuits heat up.

  • Nope

    I worked at RIM a couple of years ago… the clowns who are incurring the biggest costs and making the most absurdly stupid decisions are still there.

    R.I.P. RIM

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