Microsoft to own 15% of tablet market in 2014

Tablets

Microsoft gave the world a closer look at Windows 8 on Tuesday and while we all wait to see what the tech giant will actually deliver, the company’s vision is believed by some to embody the future of personal computing. Of course Microsoft’s vision entails a multi-pronged approach, but all eyes are on one prong in particular for the time being: tablets. And where these slim, sleek, sought-after slates are concerned, analysts are already beginning to weigh in on Microsoft’s odds. Read on for more.

RBC Capital Markets analyst Robert Breza believes Windows 8 tablets will help the Redmond-based company maintain its leadership in the personal computing space. “Microsoft’s tablet strategy leverages both desktop and mobile,” the analyst wrote in a note to investors, praising Microsoft’s tile-based Metro user interface. “Unlike traditional Windows 7, ‘Smart Tiles’ leverages multi-touch for a clever way to conveniently access most frequently used files and data.”

Breza states that numerous factors including an installed base of 1.2 billion, enterprise support and a solid developer ecosystem will help Microsoft take 15% of the tablet market in 2014. The company currently holds a 1% share of the market and Windows 8 is not expected to launch until late 2012.

“Microsoft is pushing hard, but is coming from behind given iPad’s dominance and Android’s early lead to market,” the analyst wrote. “Windows 8 tablets could be a valuation catalyst for the stock if investors begin to see Microsoft regaining leadership in the post-PC era.”

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47 Comments
  • http://www.droiddoes.com/ Norm

    I will have a DROID burning party at my estate when the W8 tablets finally come out. So all 15 DROID tablet owners can come over and we can purge the lag and fragmentation.

    • Anonymous

      ,, awesome ..

      I just got a $829.99 iPad2 for only $103.37 and my mom got a $1499.99 HDTV for only $251.92, they are both coming with USPS tomorrow. I would be an idiot to ever pay full retail prîces at places like Walmart or Bestbuy. I sold a 37″ HDTV to my boss for $600 that I only paid $78.24 for.
      I use EgoWïn.com

  • IE6forever

    And that 15% will consist almost entirely of people forced to use their tables by their corporate IT overlords.  When they go home, they’ll sit back on the couch and pull out their android or iOS tablets and relax…  On a related note, will someone please save me from Explorer 6 on XP that we’re still using at my workplace???

    • Anonymous

      And half ipad users bought it only because they were forced by peer pressure or to maintain their “status”

      • IE7rocksreally

        Classic strategy: take something’s (or someone’s) strength and turn it into a weakness.  So take the iPad’s sleek design and functionality and argue that it’s really just about being “cool.”

        Whatever.  Enjoy your Windows 8 tablet while I’ll stick to mine, and in the end we’ll see who’s more productive and happier.

      • IE7rocksreally

        Oh, wait, I almost forgot- there is no such thing as a Windows 8 tablet yet…

      • http://www.absolutefiction.com Jed Tylman

        LOL
        “more productive and happier”
        Why isn’t all corporate America (or the entire world for that matter) turning to Apple to be “more productive and happy”??? Aren’t they all about making more profits???

        Stop dreaming and remove your head down where you stuck it!!!
        This is called iApple hype.

        The thing that scares you guys the most is that MS, with all its faults, is learning and now innovating, and you guys are the new dinosaurs!

        Remember the Mac’s first superbowl commercial? The tables are turned now. You are the zombies! Worse, Apple is functioning EXACTLY as it described the MS/IBM of 1984.

  • http://www.facebook.com/people/Brian-Chau/618147054 Brian Chau

    2014 is a long time. By then Apple may have catch up and unified their OSX and iOS and iPad then may be able to run like a Mac less keyboard. Anyway, it is exciting to see these innovations that really can fundamentally change the way we use the tablet. It also opens up new possibilites for little software development houses to start building new types of apps that adapt itself to different form factors based on the devices it runs on,

    • Anonymous

      I agree with what you said. Just as there was disruption in the PC and smartphone market, it will be the same for third party software and many will not able to adjust. I’m looking at you Adobe!

    • Anonymous

      With Windows 8, Apple has a lot of catching up to do. Furthermore, unlike iOS and OSX, Windows is 1 for all – for desktops, tablets, laptops and netbooks – and it still hold over 90% of the market. Even if Apple consolidates its offerings, which will take a couple of years at least, it sill will be a distant second.

      • Anonymous

        Seriously – Windows 8 is a year away – a whole 12 months or so.  IOS shares the foundations of OS X since it’s inception – the frameworks, the API’s etc are very similar.  Apple are already almost there – certainly way ahead of Microsoft.

      • Anonymous

         How is that? Windows 7 is more capable system than Lion and Windows Phone is more advance than iOS in many ways. Both OSX and iOS offer nothing really new – the same rows of static icons that we’ve seen since, well, Apple created them it in 1984. Windows 8 is a leap forward in how information is presented to the user and how user interacts with the system. For Apple to catch-up, it will require a complete redesign, which takes years.

        Windows 8 is out now. I am working on it using my ep121. The retail version will come out next year, supporting all devices – from barely usable couch browsers a-la iPads to mid-range tablets to high-end powerhouses of tables to desktop PCs. Windows 8 covers all segments with one unified system – Apple is not nearly there.

      • Anonymous

        “Windows 7 is more capable system than Lion”

        How is that? 

      • http://www.facebook.com/applelover Tim Meesseman

        OS X and iOS are basically the same thing. They just have different names, which for marketing purposes, makes a lot of sense. But as mark stated, frameworks and APIs are often the same.

      • Anonymous

        What are you talking about? If you count all connected devices the Windows monopoly is already gone. They have no presence in tablets or smartphones. Their dominance only remains on the desktop.

        MS hasn’t merged their OS. They put two completely different OSes on one product. ARM is not even compatible with legacy which already makes desktop mode pointless. What you hope is not necessarily what will come true.

      • Anonymous

         True enough, MS is lacking presence in smart-phones and somewhat in tablets. That’s been said, ASUS ep121 was sold out for 6 months in a row. Mango is expected to fix the problem with the phone business. Windows 8 is simply superb and will take all segments by storm. And desktops – don’t discount them. We are talking of post-PC era, but desktops will be around for a long-long time.

        ARM and x86 are incompatible by default. However, having seen MS rolling out products to smooth out conversion from Android to Windows Phone, I have a strong feeling that MS will have dev tools that allow to develop for both architecture platforms at the same time with compiler taking care of adaption of the code to the platform.

      • http://www.facebook.com/people/Ricardo-Dawkins/746307628 Ricardo Dawkins

        ARM binaries from legacy code are just a recompile away

  • Anonymous

    Since we’re now able to see into the future, I’ll take next weeks Powerball numbers please.

    • Anonymous

      4 15 39… er wait I’m not telling you!

  • http://twitter.com/rtorcato Richard Torcato

    Someone should tell Microsoft that the post pc era is also the post Windows era. 

    • Anonymous

      The tiny step in the post-PC era was made by Apple’s iPad. Windows 8 was a huge leap into ensuring that the post-PC era will be the era of Microsoft Windows.

    • Anonymous

      It is also the post OSX era…

      The two camps have opposite views on how this will pan out…Microsoft sees the future in scaling a full OS down while Apple seems to be heading in the Mobile OS will scale up, direction.

  • http://www.twitter.com/b_boogey_xl b_boogey_xl

    I want to get a job making predictions… sounds like fun.

    • http://www.facebook.com/applelover Tim Meesseman

      I predict you will.

  • Anonymous

    Is this the same analyst that said android will own 30% of the tablet market by 2012? Just saying

    • Anonymous

      Probably the same one that said WP7 would be second largest smartphone OS by 2015…

  • Anonymous

    I have to say, I love the UI on Win 8 and I am a mac user/OSX fan.

    I can’t wait to see the final Win8 in person.

  • Anonymous

    I’d be surprised if the number will be so low. Having played with Windows 8 last night, all I can say it is mind-blowing. Considering that Windows will cover a complete range of tablets – from budget to high-end, laptop-like devices – I just can’t see why it would be such a low number.

    • http://www.facebook.com/applelover Tim Meesseman

      People like you and me like the look of Windows 8 because we’re geeks. That doesn’t mean it’ll translate very well to the average consumer. Covering the wide range of tablets from high-end to budget only creates customer confusion and fragmentation.

      Personally, I don’t see Windows tablets selling that well.

      • Anonymous

         Windows has a unique advantage – it has integrated tablet and desktop UI. If you work with your keyboard and mouse – you use Windows 7/OSX-like desktop UI. Once you switch to the tablet mode, you use fingers only. Unlike iPads, you don’t need to open an app to see what’s up. Unlike laggy and amateurish Android, it looks like a finished design. Covering such a wide range is difficult, but with Windows 8 MS seems to accomplish the task. Up to date, Windows tables have not been selling well because there was no reason to buy them – you get a notebook without a keyboard and who needs it. Now, you get a real tablet with capabilities of notebooks and that changes everything.

        Remember, in 4 months since the release Windows 7 sold more licenses than there were all Apple devices in the world combined (Macs, iPhones, iPods). Within 12 hours Windows 8 was downloaded 500,000 times. It will run on ARM and x86. I see no reason for it not to dominate the market.

      • Anonymous

        Windows 7 did well because XP was so old and horrible in comparison and Vista had a lot of bad press (deserved) that Win7 came in and saved the day. I don’t see myself having any reason to upgrade my desktop or laptop to Win8. Win7 is a really good product. 

        So while I don’t think initial upgrades will be high, if Win8 is installed on all new desktops, laptops, tablets, it will do well to a point. The desktop & laptop markets are not growing quickly anymore and the tablet market (which is growing quickly) is dominated by the iPad. So while Win8 will do well, it isn’t going to be as well as some might expect.

        MS relies on companies/business for a lot of its revenue and I don’t see Win8 being adopted quickly, so many are still using XP.

        People still have problems with Office’s new layout, how will they handle a new UI overhaul?

      • Booboolala2000

        So will Windows 8 be as prone to virus attacks like Windows 7 is?

      • Anonymous

        Perhaps. If MS continues to maintain 90%+ market share, it will be difficult to escape the attention of unwanted elements of the society. It hasn’t been an issue for several years, actually, even for people who open every “Look at this funny picture” email, thanks to the superb firewall and free anti-virus software.

        They surely can take an alternative approach. Like Apple, they can drop to 5% market share and have no protection for their PC at all, so that every 14-year old could hack it in 30 seconds with basic tools off the Internet just for the fun of it. Or they can go the Android route and have an open platform with 25% of the apps in the app store being Trojans and viruses.

      • Anonymous

        @d182ad74666945ef8c7a43d617140ee4:disqus Stop downloading porn? I’m baffled how people still get viruses. Almost all of the guys I know get them because of shady porn sites/emails, most of the women I know get them because of wanting to see cute kitty pics in their email or FB related links or their BF/husbands using their computers for the same reasons they get viruses. 

        It really isn’t that hard to avoid them, but it sure is funny seeing what people have been up to when they ask for help…

        Users have to do something dumb to get a virus in almost all cases.

      • http://www.facebook.com/people/Ricardo-Dawkins/746307628 Ricardo Dawkins

        “Covering the wide range of tablets from high-end to budget only creates customer confusion and fragmentation.”

        What? Are you confused of the range of options you got currently in the Windows ecosystem?What is gonna get the people confused ?
        Please, dont say ARM vs x86-x64 because MSFT is taking care of that with their tools (ie Visual Studio). They showed everyone how to convert their legacy code to Metro apps during the keynote.
        And
        This is Windows…

  • Anonymous

    I’m assuming that RBC Capital markets group has hired the rejects from the Gartner Group’s analysis team.  Wasn’t this Gartner’s spiel on the pre-pre-release of any MS technology? (LongHorn, Vista, Zune)?

    • Anonymous

      Almost right, it’s the guy from Pyramid Research who forecasted that WP 7 will be #1 in 2013.

      • Anonymous

        lol, what a joke. this is the same ugly looking design as wp7. windows phone will never catch on, no matter what fruit name (mango) they add to it. i do think windows 8 will be somewhat successful because it is also a desktop platform. when are they planning on renaming the “start” menu to just “menu”?

  • http://www.TheGuruReview.net TGR

    I think M$ is Apple’s only competitor and Apple knows it.  I think if M$ can get these manufacturers to make a tablet for $299 they will have a winner.  Just be advised, Apple is not going to sit around.  I am sure they have something up thier sleeve. Yes, I have an iPad 2 and want a Windows 8 tablet.

  • http://www.facebook.com/people/Ricardo-Dawkins/746307628 Ricardo Dawkins

    Back in the netbook craze of 2009 there were 40 millions netbooks sold per year.

    OEMs could start selling 20-30 millions Windows 8 tablets per year by the end of 2012.

  • Anonymous

    this new system will dominate the PC market.  Microsoft wins once again.

    15% is massively underestimating this system.  I’m running it on 4 year old hardware and it’s fluid and intuitive, and it’s not even in beta

  • F1

    BGR

    WHY DO  ALL COMMENTS HAVE TO BE APPROVED? STILL WAITING for PREVIOUS POSTS to APPEAR!!?

  • http://twitter.com/ocdtrekkie Jake Weisz

    Stop. Feeding. The. Analysts.

  • http://twitter.com/ocdtrekkie Jake Weisz

    Stop. Feeding. The. Analysts.

  • Anonymous

    Why is everyone comapring a full blown PC, that is Windows 8 to the iPad. If you buy an iPad you still need to buy a PC (Windows/Mac). If you buy a PC you don’t really need to buy an iPad (or Android).

  • Anonymous

    I don’t see Windows Tablet will own 15%  in 2014 when Android still couldn’t even beat the Ipad in sales. You have to market and price point to beat the Ipad. plus they have their itunes  7 half a million apps/ over million in songs which makes them sells more iPads. which I hate to say it.

  • Er2313

    I think the title of this article is supposed to say ”
    Microsoft to own 15% of tablet market in 2214″

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