China Telecom readying $235M iPhone 5 ad blitz; pre-orders start end of September

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China’s No. 3 wireless carrier is readying a massive marketing and advertising blitz as it prepares to begin taking iPhone 5 pre-orders at the end of this month, a report claims. Chinese-language daily newspaper Southern Metropolis Daily on Wednesday reported that China Telecom has already begun training staff in preparation for the launch of Apple’s fifth-generation iPhone handset. Sales of the device will begin in October, however the carrier will reportedly be opening pre-order sales toward the end of September. Southern Metropolis Daily also notes that China Telecom may increase the subsidy it offers on the new Apple smartphone in an effort to bump sales, and the carrier is also rumored to be prepping a 1.5 billion yuan ($235 million) marketing and advertising campaign surrounding the iPhone 5. With the country’s top carrier, China Mobile, expected to offer the iPhone 5 as well this fall, China Telecom’s aggressive strategy should do well to help bolster sales.

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22 Comments
  • Anonymous

    Most likely, Apple has canceled all iPhone development for the next few years.  They just won’t ever tell us. We’re gonna be here in April 2013, waiting for the iPhone 4S or 5.

    • Anonymous

      wishful thinking?

    • Anonymous

      You would think so, not a word out those guys, I was expecting them to announce an iPhone event last week.

      They will probably hold an event about a week before the launch….. I have heard from some Apple developers they are having pretty major software issues with iOS 5 though.

      • Anonymous

        just an update on iOS 5 dev,, the new set beta,, is stables,, not buggie at all,, I’ve been using it on my iphone, iPad,, for the last two weeks,, it is almost gold at this point,,, I’m thinking october 14, or 21 will be the event,, a tuesday,,, oh and the one more thing will be the available today,,,, i think press releases will go out on oct 1, i think apple is gonna turn the wold upside down on prepaid,, they are doing all the last minute deal making etc,,, hence the new verizon, att plans,,, look for spinets prepaid to do similar in the  next week or so

      • Anonymous

        It’s actually the opposite, Beta 7 is quite stable. 

    • http://www.facebook.com/profile.php?id=100001603828333 Little Bit

      Unbelievable ,I just got a $829.99 iPad2 for only $103.37 and my mom got a $1499.99 HDTV for only $251.92, they are both coming with USPS tomorrow. I would be an idiot to ever pay full retail prices at places like Walmart or Bestbuy. I sold a 37″ HDTV to my boss for $600 that I only paid $78.24 for. I use flaturl.com/qa

      • Anonymous

        Scroat !! – is it really you
        [True Story™®©]

      • Banofbros

        Unbelievable, I just “got” your mom for the whole weekend for only $49.95.

      • http://twitter.com/omegadark1 omegadark1

        Ok that was brutal but funny lol.

      • Anonymous

        You paid way too much…

  • Anonymous

    And in [other] global news:
    iPhone users should also invest all of their capital in Solyndraâ„¢

  • Anonymous

    Bring it on baby…my iPhone 4 is itching to find a new owner. 

    • Banofbros

      That’s too bad, you should have gotten it a protective case.

  • Anonymous

    First!! Hellz yeeeeah!

  • Anonymous

    Waste of money.  The product hypes itself.  Yeah they should do some promotion but 1.5 billion for one of the most popular tech gadgets ever is excessive.

  • Anonymous

    Good phone…yes. Overhyped…hell yes. I think its slightly ridiculous that Apple can release a phone every year and pretty much own the market every year. But, I think them releasing one phone is better than Android releasing the same phone every other week. ‘The next big thing’ is always coming tomorrow.

    • Booboolala2000

      Yet, you can thank those android phones for pushing the market in a tech/spec driven manner. Otherwise the iPhone would be running on a sub 1ghz processor. Oh wait…and with crappy cameras…oh sorry.

      • John Smith

        Actually iPhone/apple push the market…  Android OS is basically a knockoff of everything else.  iPhone has the best camera on US made phones…  The processor comparison is over rated because IOS doesn’t take near the specs to run it.  

        This is why the MAJORITY of Android based platforms are very laggy.   They don’t run properly and they often force close even on stock apps (INCLUDING THE MESSENGER)     

      • http://pulse.yahoo.com/_6GIPJHGPLNF543AY3QLWRV7DRQ crzytwnman

        Wishful thinking.  Androids cater to a variety of markets and budgets and therefore there will be a number of slower, “laggier” phones at the bottom tier, just like there are personal computers that are slower than their more expensive brethren.  The top tier Android phones lag less than the iPhone, which is remarkable given how powerful the Android platform is in comparison to iOS.  We all know that iOS is “sleaker”, but it comes at the expense of a usable notification system, true multitasking, and customization.  Yes, iOS drove the market in the beginning because it was the only modern smartphone OS.  But since then Google (and by extension Motorola, HTC, and Samsung) has led the charge in innovative OS functions. Until recently if you wanted a variety of unobtrusive notification systems, widgets, lasting root capability, and OTA updates, where did you turn?  To Android, of course.  Since the release of the iPhone 3G, Apple has absolutely been pushed to emulate Android’s multitasking capabilities and OTA updates, and now they are incorporating an updated Android-like notification system (and maybe widgets?) into a new version of iOS.

        It’s very easy to say that Apple is driving the market because the iPhone is, in general, where the modern smartphone all began.  It’s more difficult to admit that Apple does not know everything (or innovate in a big glass vacuum), and is taking cues from its sibling mobile operating systems at this time. And it takes a big man to give in to the fact that even Microsoft has leap-frogged Apple with Windows 8…

        Full disclosure: I have a Droid, my boyfriend has an iPhone, and I even have an iPod Touch. We’re all very familiar with the capabilities of each other’s platforms.  He’s even leaning heavily toward dropping his iPhone for a Samsung Galaxy S2 when/if the iPhone 5/4S is announced.  We’re also a dual Windows/Mac PC household.

        P.S. My native messenger app has never force-closed, but I have had apps force close on my iPod as well as my Droid.  There are limits to all hardware. That is a fact of life.

      • Anonymous

        In the end, the customer wins. Thank goodness for competition. I think we all can agree on that. Is iOS good? Yes. Is Android good? Yes. Could you find ways to improve both? Yes, and hopefully that’s what both platforms will continue to do. Improve and innovate.

  • Anonymous

    Do we really need to know about every country/company that is going to offer iPhone 5 preorders? if so, could you tell us when iPhone 5 will be available for preorder in Botswana?

  • Anonymous

    Nice render; that button on the bottom actually looks like something from RIM; lawsuit lawsuit!!

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