Initial Intel Ultrabook shipment volume below 50,000 units, report suggests

By on Sep 6, 2011 at 10:45 PM
Business September 6, 2011

Fearing the notebook market will not bounce back during the fourth quarter, Intel’s Ultrabook partners Acer, ASUS, Lenovo and Toshiba will initially ship fewer than 50,000 units of the new thin and light notebooks DigiTimes reported on Tuesday. Intel, which will invest $300 million in Ultrabooks during the next three to four years, will also hold a conference on September 14th in an effort to attract new partners to the platform. The new notebooks are manufactured by Quanta Computer and Compal Electronics, and are expected to ship in September for launches in October. Sources speaking to DigiTimes also suggested that the notebook market may not bounce back enough for Intel to achieve its goal of owning 40% of the notebook market with its Ultrabook devices.

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  • Guest

    Am I the only one with no idea what an Ultrabook even looks like?

    • Anonymous

      …,wow,, I just got a $829.99 iPad2 for only $103.37 and my mom got a $1499.99 HDTV for only $251.92, they are both coming with USPS tomorrow. I would be an idiot to ever pay full retail prîces at places like Walmart or Bestbuy. I sold a 37″ HDTV to my boss for $600 that I only paid $78.24 for.
      I use EgoWîn.com

    • Anonymous

      Intel’s new word for a Macbook Air lookalike.

  • Michael Scrip

    Is that 50,000 spread out across all 4 manufacturers?

  • Booboolala2000

    Why not just get a chromebook? Instant updates and now thay google docs works offline again its pretty productive. The app market there seems to offer quite a bit too.

    • Anonymous

      Beta testing isn’t for everyone.

  • Anonymous

    Way to make your money back Intel! The real joke will be when they don’t sell all of them. NO real surprise that Intel is stuck working with the current LOSERS of the PC business. One more FAIL to add to the list!

  • http://laptop-rev.blogspot.com Miftah

    50,000 is the amount sufficient for the occurrence of productive competition. Ultrabook market in the last quarter of 2011 will look very exciting.

    • Anonymous

      sufficient?

      when one vendor is selling a 500,000 a month, 50K/qtr (3% market share)  of that across 4 vendors is ‘productive competition’?

      Apple has the production costs to a razor, and able to make a reasonable margin, and has built a form factor and an OS that aligns well with the device, and the market’s desires.   And the darned thing is… Apple is using Intel’s chips.

      Intel is trying to protect itself from an ARM based notebook once Win8 is out (and Apple’s has an obvious iOS ARM potential to unleash). 300M? it would be better served spending that to work to Apple’s desires (since it obviously is defining the market), and let that trickle over to the WinTel OEMs…. just saying.

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