When Apple originally announced its new iTunes Match service, which was launched to developers yesterday inside iTunes 10.5 beta 6.1, the Cupertino-based company said the service would allow users to download previously purchased music. At the time, it appeared the benefit for iTunes Match was that it would allow users to pull down any track from iCloud to an iOS device without being near a computer. The setback to downloading tracks, however, is that your iOS device storage will still likely be clogged with music. According to Insanely Great Mac, it appears that iTunes Match actually supports streaming and not just downloading, which could make the service’s $25 annual fee much more competitive with products such as Spotify, Rhapsody, Google Music Beta and Amazon Cloud Drive. Insanely Great Mac’s video, which we’ve provided after the break, shows that users can download a song by tapping the iCloud logo, or just stream it by tapping the song title itself. According to AllThingsD, which cites an anonymous Apple executive, users will only be able to listen to a song as it downloads and iTunes Match will not support true streaming when it launches this fall. Hit the read link for the video in question.
