Facebook kills its Groupon competitor, 'Facebook Deals'

Facebook has decided to kill off its Facebook Deals product, a service that was launched to compete with other coupon service providers such as Groupon and LivingSocial. “After testing Deals for four months, we’ve decided to end our Deals product in the coming weeks,” Facebook told Reuters. “We think there is a lot of power in a social approach to driving people into local businesses. We’ve learned a lot from our test and we’ll continue to evaluate how to best serve local businesses.” Facebook will instead focus on Pages, Sponsored Stories and its Ads product. Facebook announced Deals in November and began testing the service in Atlanta, Austin, Dallas, San Diego and San Francisco. It partnered with aDealio, Gilt City, HomeRun, kgb deals, OpenTable, Plum District, PopSugar City, ReachLocal, Tippr, viagogo and zozi to power the service.

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