AT&T forcing new text-hungry subscribers into unlimited messaging plans starting August 21st

By on Aug 18, 2011 at 1:35 PM
mobile August 18, 2011

AT&T will stop offering its 1,000 text message package on August 21st and will instead only offer customers a $20 individual unlimited option and a $30 family unlimited plan, Engadget reported on Wednesday. The carrier’s official statement, provided to BGR via email, is as follows:

Starting August 21, we’re streamlining our text messaging plans for new customers and will offer an unlimited plan for individuals for $20 per month and an unlimited plan for families of up to five lines for $30 per month. The vast majority of our messaging customers prefer unlimited plans and with text messaging growth stronger than ever, that number continues to climb among new customers. Existing customers don’t have to change any messaging plan they have today, even when changing handsets.

Customers will still have the option to pay by individual messages at a rate of $0.20 per SMS and $0.30 per MMS, and AT&T has confirmed to BGR that subscribers who wish to ensure they to not incur a la carte messaging fees can call customer care and have messaging blocked on their account. This feature is free, and messaging can be enabled again at any time.

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  • MaB85

    at $20 for individual and $30 for up to family of 5 unlimited text (which include unlimited cell calls) isn’t great but it isn’t bad either. Plus after working in wireless industry for 5 yrs. I gotta say that a solid 8 out of 10 people that walk in, already have unlimited text anyways. Also, those people that buy the $5 200 text (6 a day seriously?) or $10 1000 text plans are some of the most annoying, penny-pinching,  ”i’ve been with you for 20 years and I deserve (insert some ridiculous request) and need to see a manager”, kind of people that need a credit for some stupid text subscription thing they didn’t know they had because they’re dumb. Anyways, 80% already have it and that other 20% should go get metro and STFU. Just saying.

    • Honest wireless employee

      That’s horrible, shameful even. You are what’s wrong with the world. Such contempt is abhorrent.

      The problem lies in the fact that all corporations feel they owe more to their shareholders than their customers. They get all the rights of individuals yet no real punishment when they misbehave.

      I don’t really care if only one out of a thousand customers use one if these lower plans, AT&T should still offer them. There is no reason not too that doesn’t involve filling their coffers.

      People like you only enable such rampant greed.

      • MaB85

        really? we went from texting plan dispute to “you are what’s wrong with the world.” ?? Listen, competition should drive pricing. Their offering I feel is competitive considering it also gives you unlimited cell to cell calling. When they launched that cell to cell calling thing it was free. Do you know how many people have been able to drop $20, $40, $60 off their plan because of that? it’s considerable. So I don’t feel like I’m being price gouged even if they do change their plans. It seems to me you would prefer to make your own plan and not let these companies do what they feel they need to do to make a profit. If there was no profit there would be no reason to keep the doors open, right? Don’t let greed and strategic business get confused.

      • Honest wireless employee

        It’s your contempt for “penny pinchers” that makes you vulgar.

        How does a company make profits?

        They all treat customers as cattle and not humans. They don’t care about genuinely providing a good service or doing things to benefit their customers.

        Profit does not drive business; it is the result of the relationship between business and customer. It is the sum, not the parts.

        It is greed. To much is done in this world to satisfy shareholders at the expense of customers. Obviously it’s done in the name of “strategic business” so you feel it’s ok.

        Ridiculous

  • Anonymous

    Wow, they can’t even pretend to give us more choices anymore. I bet once they buy T-Mobile, they’ll continue to simplify out choices even further. 

  • Anonymous

    “The vast majority of our messaging customers prefer unlimited plans”

    So do the vast majority of your voice and data customers.

    Oh well.

  • http://www.facebook.com/joseph.singer Joseph Singer

    Ah, something to look forward to when us T-Mobile subscribers get absorbed by the Borg.

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