Apple's lead mobile ad exec leaves company for VC

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Apple’s vice president of mobile advertising Andy Miller has left the company to join Highland Capital Partners as a general partner, AllThingsD reported on Wednesday. Highland Capital Partners bills itself as a “venture capital firm focused on building companies in the communications, consumer, digital media, healthcare and information technology markets,” and says it has invested in over 225 seed, early and growth stage companies since 1988. 100 of those companies have gone public or were acquired by other firms. Miller sold his own mobile advertising firm, Quattro Wireless, to Apple for $275 million in 2010. Apple eventually stopped using Quattro’s technology and instead deployed its own iAd mobile advertising platform across its mobile devices including the iPad, iPhone and iPod touch. AllThingsD said Apple told its staff of Miller’s departure on Wednesday and that the firm will now begin to look for a replacement.

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13 Comments
  • Anonymous

    Never seen an iAd on my iPad. Is iAd targeted towards US user only?

    • Anonymous

      Ummmm never played a game used an app with ads?…… I highly doubt that.

      • Anonymous

        I do see ads, but they are from other ad networks. I’ve never seen one on the fancy HTML5 iAds (AIDS o_O) that Steve Jobs showed on stage.

  • Technowiz

    Apple will soon lose more execs and head downhill with all these pointless patent battles. *True Story*

    • http://www.facebook.com/profile.php?id=504970952 Matt Holland

      *False story*

    • No-replies

      LOL …. because he knows Apple is a lost cause and jumps ship before the storm.

  • http://www.techendeavour.com/ Suresh_Babu

    iphone give the mobile advertisements more color and features to be visible to the users. The iphone browser loads the page quickly and the zooming features are the main enhancers of the CTR of the ad.

  • Anonymous

    Who cares?

  • Anonymous

    How come all of my employees are iBaldâ„¢?

    PAPINYC (Chief tAmpon Officer or CtO for Apple)

  • Applesucksfatties

    When a few execs left RIM, everyone cried that the ship is sinking in Waterloo…. well, the ship must be sinking in Cupertino because a VP is leaving!!     Most people with 1/2 a brain know that execs come and go all the time to position themselves for a Sr. Exec or C-suite position…

  • Scroatette

    I eagerly await Scroat’s response!!!!!

  • Anonymous

    I just got an iPhone4 for $ 23. 53 and my girlfriend loves her Dell laptop that we got for $ 33.49 there arriving tomorrow by UPS I will never pay such expensive retail prices in stores again. Especially when I also sold a 42 inch LED TV to my boss for $ 645 which only cost me $ 59.63 to buy.We are getting all this stuff from, GrabPennу.com

  • Christian

    “…deployed its own iAd mobile advertising platform across its mobile devices WHICH ARE the iPad, iPhone and iPod touch.”

    fixed that for you.

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