Walmart dances around Apple's in-app purchase rules with VUDU web app for iPad

On Wednesday, Walmart subsidiary VUDU launched a new iPad-accessible web app that allows iPad users to stream more than 20,000 movies and television shows directly from the Web. iPad owners don’t have to use iTunes and simply need to navigate to http://VUDU.com for access to rentals and purchases. “VUDU’s launch on the iPad plays into that vision as we’re committed to offering the VUDU experience on as many devices as possible so customers can shop for and access their favorite movies and TV shows however they want, whenever they want,” general manager of VUDU Edward Lichty said. Customers can add a VUDU web app to their home screen by clicking the “Add to Home Screen” button once they have accessed the website. Read on for the full press release. 

Walmart Brings VUDU’s Movie Streaming Service to iPad

More than 20,000 blockbusters, Hollywood classics and independent films can be instantly streamed through VUDU.com on iPad

SANTA CLARA, Calif. and BENTONVILLE, Ark., Aug. 10, 2011 /PRNewswire/ — Walmart announced today the launch of VUDU for the iPad. VUDU, a leading subscription-free, video-on-demand movie service and wholly owned subsidiary of Walmart stores, has optimized the navigation experience of VUDU.com to enable millions of iPad owners to rent or buy entertainment content and then stream it easily through any iPad browser.

Beginning today, iPad users can go to VUDU.com and browse through VUDU’s entertainment content library, which includes more than 20,000 blockbusters, Hollywood classics, independent films and TV episodes, then rent or purchase and watch them instantly. For one touch access to VUDU, customers can add a VUDU icon to their iPad desktops by clicking the “Add to Home Screen” button when on VUDU.com.

“At Walmart, one of our key priorities is to provide one continuous experience for our customers to interact with our brand — whether that is in stores, online or from their mobile devices,” said Edward Lichty, general manager, VUDU. “VUDU’s launch on the iPad plays into that vision as we’re committed to offering the VUDU experience on as many devices as possible so customers can shop for and access their favorite movies and TV shows however they want, whenever they want.”

Movies purchased and/or rented on the iPad can also be viewed on Walmart.com/VUDU, VUDU.com or on any VUDU-enabled consumer electronics device. VUDU is currently available on more than 300 consumer electronics devices including Internet-capable HDTVs, Blu-ray Disc players and the PlayStation 3 — more than any other pay-per-view service.

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