Jumptap recently released a report that separated the 50 states by mobile operating system. It mapped out which states are prominently iOS users, which use Android the most, and which states use BlackBerry smartphones based on 83 million users on its ad network. New England and the Midwest represented the largest pockets of iOS users while Texas, California and much of the West were Android users. New York is primarily a BlackBerry state, perhaps due to the number of corporate users in New York City. Alaska was neutral and Hawaii had more iOS users than Android or BlackBerry. Jumptap collected its data from its mobile advertising network, so the data doesn’t represent sales or market share of course. Read on for more findings from the report.
Manufacturer analysis showed that Sony Ericsson devices are the only Android devices with ad performance nearing that of iOS devices. Ads running on Sony Ericsson devices in the first half of 2011 averaged a .54% click-through rate, making it the only Android manufacturer above the industry average of .52%, but still not as high as iOS devices at .78%.
