More letters to RIM; employees rally alongside anonymous exec

Exclusive

BGR published an open letter to Research In Motion yesterday from an anonymous high-level RIM executive who begged for senior management to take notice of all of the issues within RIM. The exec explained how the company should make some changes to focus on the talent and potential within RIM, and also to focus on end users instead of carriers. After we published the article, RIM responded. It wasn’t pretty, and it really didn’t address a single point that was made by the original plea. It wasn’t just RIM that responded, however — we received dozens of emails from current and former RIM employees detailing their stories, and essentially all agreeing with the open letter that was published on BGR. Among the correspondence were several new “open letters” written by RIM employees, and the BGR team has gone through them at length. There were nearly a dozen gems amid the emails we received, and while we may address various highlights in the coming weeks, we can’t publish them all at this time. We thank each and every person who took the time to email us with their thoughts, but there were two in particular that stood out from the crowd. One is from a former RIM employee and the other is from a current employee, and both sources have been vetted. The full, unedited letters can be read after the break.

Letter 1

This letter brilliantly articulated just about everything I’ve thought and/or heard relating to the company in the last two years.

I was an employee at RIM for a year and a half. I worked in the legal and business affairs departments, and despite having originally thought I’d landed the jackpot job-wise, it took no time for me to begin planning my exodus.

My first week started with a complete change in my title and duties without anyone telling me, and when I dared ask what was happening, the director (my boss) and her BFF the OD business partner ganged up on me and threatened to let me go, setting the tone for the remainder of my time there.

Over a year an a half, the four of us in the same position dwindled to just me and yet I was responsible for getting all four jobs done for the better part of a year, since this is how long it took the department to hire other entry-level people. Two individuals who had less education and experience (not to mention drive or intelligence) than me were promoted several times while my boss continued to tell me up and down that I had reached my ceiling at RIM due to my lack of education (two degrees!) and experience (5 years!)–as an administrative assistant. Rather than attempt to fight this system I figured I could transfer departments, only the company policy requires the supervisor to act as a liaison and reference for internal applicants. The insanely high turnover rate meant the department head wouldn’t let anyone go, in addition to refusing to promote from within (pets excepted). People were pitted against each other and an incredibly tense and hostile work environment was fostered. People around the office started referring to the office politics as “Survivor: RIM edition.” And we all remember the great movement to make recycling physically impossible across the entire company because one person let some confidential information slip.

Then, as I was saving up to return to school and make a better life for myself, I received a series of nasty emails from HR letting me know that since my boss had failed to log my vacation time a year earlier on SAP (despite my insistence on her doing it at three different times), I would have two full paycheques deducted to “pay back” the company for what was being portrayed as my mistake. I never received an apology and almost had to drop out of school due to the loss of a full month’s pay. On my last day my boss deliberately avoided me at all cost. The best part is that I recently heard that my boss just got promoted to the VP of the business affairs department.

I write this not to rant about my discouraging situation (it was a few years ago), but rather to relate that my experiences seem (even now as I maintain contact with many work friends) to be the rule rather than the exception across the company. Individuals who have fresh ways of thinking and who try to do things in new ways are not only reprimanded, but demoted (did I not mention I was also demoted at one point for asking too many questions?). Passive-aggression fills the halls where collegial interaction should thrive. The amount of red tape required to get just about anything done is exhausting, slowing progress and removing all incentive for employees at any level to innovate. Success cannot be borne of a 2005 status quo when the world looks a lot different now than it did even 12 months ago.

Despite what I endured at the company, I continue to support RIM as I love its products and sincerely wish it the best. Perhaps if it can take the recommendations from the employee’s open letter to heart, change will be ignited sooner rather than later, and employees and consumers alike will gain as RIM refines its most crucial relationships.

Letter 2

Inside RIM there is a small-ish (maybe 200-300) group of employees who’s only focus is keeping the BlackBerry services (Email, Browsing, BBM, the network, etc) running for our customers. We’re a 24/7/365 organization, maintaining 10′s of thousands of servers, network devices, services and basically anything that keeps devices working with our service. Keeping this massive service running smoothly, and keeping visible downtime to a minimum is a monumental task, made worse by the poor management decisions we deal with every day.

If I could have time with Mike and Jim to talk about the problems I see, I would happily reinforce what your executive said, and add a few things:

1) No longer “In Motion”: The operations teams are full of extremely skilled and talented individuals who are excessively good at what they do — they were hired for that reason. We have pulled in resources from many of the best companies, from literally around the world. Many come with years of experience in the industry, and a lot of ‘been there, done that’ knowledge that is invaluable. However, each one of us has been handcuffed by overdone, poorly planned and every more poorly executed process. It can take weeks of time to make small changes, and months to make major ones. Whenever something goes wrong (incident, problems, even non-customer impacting) a lengthy and involved process of finger pointing starts, and without fail, a new process is born.  And, sadly, since the announcement came out about the financial problems and layoffs, it’s become worse. Many of the managers are saying we need to rely more heavily now than ever on process. To those of us who need to deal with this process, which consumes days of work generating documents that no one will read, it’s an obvious case of CYA on the managers part. If they say ‘but we followed the process!’, they seem to hope their heads won’t be on the line. We are no longer a company that is innovative and energetic, we are drowning in paperwork. RIM needs to capitalize on the resources they have — hundreds of very smart, dedicated and driven individuals that can solve problems without needing a flowchart or document. We need to get out of this process paralysis, and back “In Motion”.

2) AT&T: Internally, there’s a large joke that we should be called “RIM-T&T”.  A lot of our senior leadership has come from there, and they come in with ideas from an old, stodgy, process driven industry. Having worked in a telecom like position in the past, I know how much paperwork and process they love — AT&T (and Bell, and other carriers) are dealing with a century of regulation, knowledge and process. Maybe they have some great best practices, but you don’t see ‘new and innovative’ happening a lot at AT&T. It also opens up a lot of questions about business directions when many senior leaders came from one of our carrier partners. RIM is not AT&T. RIM is not Microsoft. RIM is not Google. RIM is not Palm. RIM is RIM, and needs a RIM created focus, RIM ideas, and RIM leadership.

3) Poor leadership: My small team of people has over 75 projects assigned to us right now. Why? Because leaders are afraid to say no. And we’re not the only ones — if you polled the various teams around operations, you’d probably find each and every team / individual has a list that is completely unattainable. But, no one is putting a foot down to say “ok, enough”. No one wants to upset someone above them by saying “no, we don’t have the time” or “no, that’s not valuable” or “no, you clearly don’t understand what it is we do around here”. Instead, there is (again) a lot of CYA and placating going on. Add to this a lot of process, and you have a workforce that is unable to deliver things quickly, properly, or with any degree of pride in their work.

4) Morale: Being swamped by process, led by poor leaders, and buried in too many projects understandably leaves all of us feeling hopeless. When there isn’t a light at the end of the tunnel, but you are still expected to work 12 hours a day (and only paid for 8), it becomes difficult to stay focused on what needs to happen to make things better. Then, throw in notice of layoffs without any discussion internally, defer promised raises, and cut out expenses that may have been used to bolster morale (staff social events, travel, professional conference attendance), and you have a large workforce of people who are disillusioned about their future. And we’re supposed to be working harder to make the company strong right now.

5) Guts: As the other writer said, there are far too many people sitting back and letting others do their work, and nothing happens to them. Everyone knows who these under performers are, but no one does anything about it. Having spoken very directly about this matter with a number of managers, the common thread is that it’s more work to try and get rid of them than to simply put up with them. A combination of laziness and poor OD processes is causing RIM to rot from the inside. We are actually happy to see layoffs here (assuming they don’t target us), because we’re hoping the right people are pulled out and that will open room for us to work properly, or even replace them with someone skilled and who wants to work hard.

6) Products: If you walk around and talk to RIM employees (in operations, I’m sure the development teams are better) about the products we make, you’ll find most of us a) don’t know anything about our new products, b) don’t like our current products and c) pine for the old products. There is so much secrecy in the company, no one knows anything about new things until we see it on the news. That means we’re not able to tell our friends and family anything about new things, and that reflects badly on RIM. The current products are slow and underpowered. It’s generally acknowledged that our devices are inferior to other devices, and indeed, many people have personal devices from our competitors. Our old devices, when we were leading, are snappy, nice to use and highly functional. We need to get back to that. Bells and whistles are nice, but when reading email on the device is difficult, I don’t care if I can play podcasts. Internally, the feedback we can provide is ignored or filed as a ‘bug’ and then ignored. RIM has a big set of internal testers, but ignores their feedback to their own detriment.

7) Sales channels: I heard someone telling this story around the office. Their sister went in to a local carrier store to buy a new BlackBerry, replacing an Android phone they didn’t like. They walked in with $400 in hand and wanted a BlackBerry, and walked out with an iPhone. When the sister asked the carrier sales rep for a BlackBerry, they talked her out of a BlackBerry by telling her how bad they are, then offered her an iPhone for $39. How could the sister resist, after having the Blackberry trashed (slow, useless, hard to use), and then a price like that for a competing product dangled in front of her? When our only avenue to selling our devices is through a ‘neutral’ 3rd party, and is just as happy to sell someone a competitors product as ours, we are at their mercy.

8) Marketing: My friends love to poke me and make fun of our ads. Sure, BlackBerry seems to be sponsoring a lot of concerts and baseball games, but looking at my circle of friends and family, no one cares about that. Our marketing is boring, our ads are plain, and completely uninteresting. The whole campaign around the Playbook seems to be “IT DOES FLASH!  LOOK!” … but honestly, my mother doesn’t know or care about that. She wants to know ‘can I play Angry Birds?”.

If I could only tell Mike, Jim and the rest of the C*O crowd one thing, it would be this: stop keeping the incredible pool of smart, talented and capable people handcuffed by poorly thought through process. It’s destroying the company, and destroying those of us that have to manage it. Being able to move quickly and innovate is what will save the company, and that goes completely opposite all our process.

302 Comments
  • qituprecords

    RIM is dead.    Search “PlayBook Baby” on YouTube for a great video that sums up why the PlayBook failed to the iPad.  Great Video!

  • The Lorax

    My advice to RIM, based on these supporting messages:

    1) stop pandering to carriers
    2) open BlackBerry stores, offering plans for all carriers and subsidized or full-price devices, ALL UNLOCKED. In the Unites States, that means little because the four major carriers have unique tech so devices can’t really move across carriers, but it would still be good for them to have a showcase for all their devices where top-knotch support can be had a-la genius bar.

  • Anonymous

    Anonymous “letters” from “senior” RIM employees?

    Yeah right. A pointless and pathetic piece of journalism.

    Without verification or “names” this kind of blogging is of no value. For a start, for this “senior exec” to trust BGR not to reveal their identity, they must have already had a relationship with BGR.

    Something stinks here, and however much BGR dislike RIM, its a shoddy piece of writing.

    In the unlikely event the open letter was from a current senior RIM exec, then the guy is clearly an idiot. It’s not exactly difficult to get access to Jim B if you live in Waterloo.

    • http://pulse.yahoo.com/_ZVWMFE5B6O3RFZWFN2DYQOOQDQ DC

      The letters in this article are not from senior management.  You can tell by the writing style and the points they raise.  But the original open letter to RIM was definitely a director or VP. It looks remarkably like the internal Microsoft e-mails that were published during the class action suit over Intel graphics and Vista compatibility (or lack thereof).

      Corporate life often requires entertaining the fantasy that certain strategies are more effective than they really are.  With patience, those strategies might pay off.  But at some point, it becomes obvious that patience is not going to help.  The risk of speaking out drops below the risk of continued silence.  For at least one executive, that time is near.  He (or she) could have sent this memo internally with his name attached, but chose not to.  Some companies have a reputation for ignoring their own people, but they will pay close attention to what they find online.  Even if the author is someone they have already ignored.

      Once you detect that senior management is thinking about sweeping changes, it’s a good idea to establish your presence as part of the broom instead of dust hiding in the corner.

  • Anonymous

    one of the key comments to me is a lot of AT&T guys ,like most guys in these types of positions,how they got these jobs is a mystery tome,lack vision and leadership,it reminds me of sears,once the largest retailer,by 2 fold in sales,it now just exists,lack of vision,blurred by past successes,have them aimlessly wondering around…RIM seems to be SEARS 2.0

    • reality101

      Yes, but what really matters here is consumers.  It is all about what the consumers want and if you do not deliver then you need to find work elsewhere as your job and company disappears.  For a great many Blackberry has not delivered and now supporters(customers) have and continue to say goodbye.   New on the way, but new devices were badly outdated before release.  Loyal customers can only be screwed so long——-RIM in a short three years has become RIP (rest in peace) as its once supporters (customers) applaud. Remember the only experts that count are  the consumers and the only authority that matters is what they want and buy.  This trail of failure has been and continues to be a valuable study,  as many a company watches closely.  Obama without a blackberry–unthinkable even a year ago.

  • Fedup

    OMG, I had to go out and look at the sign in our reception at work to make sure I wasn’t working for RIM.   Sounds exactly like it.   I work for a $50B a year fortune 100 company that is around 20 years old.   It succeeded by being innovative, nimble and quick to implement new and exciting products.  It was an exciting time and we did amazing things.   Now we sound like RIM.  Bogged down in process and procedures and scared to death to even dare suggest bold new ideas.   The culture here is “no good deed goes unpunished” and “its better to do nothing than to try and succeed at it”.  My former Director told me on my annual review a few years ago that he wanted me to take a chance on somehing that year and make it work.  Haven’t had a formal review in 5+ years and wouldn’t dare take a chance for fear of career death.  My director tried that last year and was walked out the door for it. No wonder the economy is in the crapper with corporate North America evolving like this.

    • DC

      I remember working for such an employer.  For all I know you might be one of my former colleagues.  

      I think we all understand the concept of trying something new that fails and getting walked out the door.  The shocker is when you try something new and it WORKS, the people whose turf is threatened will “circle the wagons” and you get walked out the door for successfully threatening somebody’ precious fiefdom.  Sometimes that fiefdom is corporate IT, sometimes it’s elsewhere.  

  • Pnpdev

    Old article but I just read it. Interesting but point 7 about sales channels is misleading. Sure the sister got the iPhone for $39 but the monthly fees for iPhone can be monstrous when you consider data plans with caps and additonal for tethering and roaming. If I’m a sales rep I’d pawn the iPhone too since package value versus Blackberry are worth more, even at $39 just for the phone itself.

  • RMcKenzie10

    Having myself worked for tone-deaf upper management I can feel for the anon RIM employees. My situation was really BAD, but it paled compared to what I’m reading here.

    Let me assure the RIM employees that nothing will change as you wish with the current owners in charge. Here’s why:
    1. RIM is behind the power curve already. The market is moving too fast and has too great of a head start for RIM to make all the product changes needed as mentioned in the initial anon letter. This is true even if the corporate culture were to change overnight.
    2. The products need to change AND the corporate culture needs to change. You can’t do both at the same time; the latter needs to change first. This pushes the product changes further out into the future.
    3. However, the owners, co-CEOs, or whatever, cannot change, nor will not change, except to get more crazy, frantic, and rigid as the success of the company slips away. They are like a drowning sailor who pulls anyone that tried to help down with them as they flounder.

    You are in denial and fooling yourself if you continue to believe that somehow things will get better. There’s a strong element of self-sabatoge by the owners going on. If you remain, you will be stressed out like a war vet and not be suitable for employment in a normal company.

  • Avery1914

    Again, Canadian Management.

  • passing cloud

    If only RIM had a channel for employees to be heard, none of them had to write these letters to public. Open your eyes and minds, RIM management team!

  • http://ahotd.tumblr.com ahotd

    RIM’s USP was an encrypted email platform + proprietary chat, and that’s about it. Other than that, there wasn’t anything unique. And now that USP is worthless. They blew up as much as they did because they got email to the mobile device before the rest of the industry, and convinced businesses to use their proprietary email system, but history is littered with companies that did something first, failed to continue to innovate, and caught ye olde smackdown. They’ve only lasted this long because it takes time for corporate IT departments to trash outdated systems.

  • Asgischillin

    poor leadership seems to be the problem at RIM. I fail to understand how any forward thinking leader would let a product roll out incomplete. especially a high tech product. it doesnt take a rocket scientist to realize that will damage your brand. if you damage your brand you set yourself up for future failure, even if the next product nails it. its much harder to come back from a poor product then it is to come back from a delayed product rollout. people will be annoyed initially from the delay but if you come with a well designed and implemented product all will be forgotten. conversely if your inferior product rolls out incomplete it will make people think that your company cant make good products and that will linger. 
    It also doesnt take a rocket scientist to realize that it takes more than being able to say your product does something competitors doesnt. that would be a good selling point if all other features were equal with that competitor. but if they arent then what does it matter if your device runs flash. what good is flash to me when i just need basic functionality. that line of thinking shows that the leaders arent seeing the future of their market. i mean consider this, earlier this week adobe released a tool that allows flash based content to be migrated to html 5. so if the company that makes the software sees that they need to be nimble enough to conform to emerging standards than why doesnt RIM see that? Flash is all fine and well today but what about next year, or in two years. if i buy a BB now on a two year contract and if flash is slowly sunsetting over the next two years then what does my current device offer me to make me stick with BB next time i buy a phone? i’m not saying having flash on the phone is bad, it isnt. i’m also not saying that RIM should just have left flash out. I’m simply saying that when your competitors are at least making themselves look innovative then it doesnt help to be the company that appears stuck in the past. RIM is that company and there is nothing I have seen from their leadership or products that makes me think otherwise.
    my bold prediction: RIM will either be sold or out of business in 2 years.

  • http://twitter.com/erikbock Erik Bock

    To statement #7, I will say I had the same experience.  I had been a RIM user for years, back to before it was a phone.  I went into the AT&T store to upgrade to the Bold 9000 and the rep at the store convinced me that the iPhone would be a better upgrade, and it was.  I started to new job and one of the options I had for my work phone was the BB Curve, I took that because I didn’t want the Samsung Jack.  A year later I begged to get rid of the Curve for a for a now available Android Phone that I don’t like but I like it 100X more than the Curve.

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