Microsoft not entering portable gaming market, COO says

Will Microsoft enter the portable gaming market to compete with Nintendo, Sony, and Apple? According to its chief operating officer, Dennis Durkin, not yet. In an interview with Industry Gamers, Durkin explained that the portable gaming market is too crowded right now and that there’s too much change happening. “I’m not sure I would want to be launching a dedicated portable device right now into that market,” Durkin said. “I think the DS – if you look at the 3DS, certainly versus people’s expectation’s it’s not been as successful as people would have thought. So that’s a very crowded market and a very, very red ocean right now with a lot of change happening. So I’m not sure it’s [a good idea] … You only have a certain number of bets you can make as a company and you have to decide what you want to put your wood behind and I’m just not sure that that’s a place that I would put mine.” Durkin said he sees strength in Microsoft’s Xbox 360 system and is excited about the future of the firm’s future plans for Kinect and Xbox Live. We also imagine Microsoft has its hands full right now with the company’s next-generation Xbox console, which is set to debut at E3 next year.

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