Acer cuts 2011 tablet sales forecast in half to 2.5M units, blames poor sell-through, competition

By on Jun 24, 2011 at 3:50 PM
Business June 24, 2011

Acer on Friday drastically lowered its 2011 shipment forecast for tablet PCs, Taiwan Economic News reported. The company now anticipates shipping approximately 2.5 million consumer tablets in 2011, down 50% or more from earlier projections of between 5 and 7 million units. Acer chairman J. T. Wang said at a shareholder meeting that Acer would likely meet its second-quarter shipment goals, which are down 10% sequentially, and that third-quarter shipments could be marginally better. Wang said performance will likely not improve until the company’s planned restructuring is completed in the fourth quarter, however. Company president Jim Wong said the company lowered its tablet shipment forecast due mainly to excessive inventory that has built up at distributor locations. Wong believes end user sales have been lower than expected because of strong competition from competing tablet models.

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32 Comments

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  • Anonymous

    Honestly though… With Xoom, Galaxy Tab and Asus, who wants an Iconia tablet??

    • Anonymous

      Honestly though, who wants a Xoom, Galaxy Tab, or Asus tablet since they are all Android tablets with barely any apps?

      • Anonymous

        I want whatever you’re smokin

      • Anonymous

        He is smoking what most people call reality. True story™©®

      • Anonymous

        Really?  No apps? Wow… I must go tell my tablet that its on crack since it has over 100+ installed…
        The “no apps” is something iOS users LOVE to say about Android tablets.  
        Oh well… No use arguing…

      • Anonymous

        Yeah, there really isn’t an argument there. Always best to understand and accept the truth.

      • Anonymous

        No there’s more then just apps do kid yourself.

      • Anonymous

        most iPad apps are just re-sized iphone/ipod apps. Android devs could (and should) do the same thing. but considering the growth of the Android Market vs Apple., we will have thousands more apps by the end of summer (passing the number of apps in the Apple app store)

        While we are indeed lacking apps (which is something thats actually changing every day) YOU guys with the ipad are still lacking and will ALWAYS lack things like
        - the ability to play flash content
        - expandable memory
        - USB ports
        - HDMI ports
        - 1080p video
        - higher res rear camera ( ipad 2 users still dont know how many MP the ipad 2′s rear camera is)
        - customization (without hacking)

        even apple acknowledges that the ipad 2 is already obsolete, they’re already talking about the ipad 3 !!

        AND

        by the end of this year, Android tablets will be shipping with Quad core processors !!!

        so the number of apps thing is an issue., its something that wont be by years end but your ipads will NEVER have the basic features that Android tablets have.

        basic things like live wallpapers and widgets.

    • Anonymous

      That’s true. They aren’t considered or known for their superior quality, so if they really want to compete, they should lower their price to something that is super attractive to the average consumer.

    • Anonymous

      The thing is a big of junk, true story

    • Anonymous

      Ya because the xoom, galaxy tab and asus are selling like fuking crazy right?

    • Anonymous

      Whoa, I can’t believe MSFT won’t helps nor saves ACER from down to chapter 11 ..

  • Anonymous

    I guess the tablet market was a fad like they said. I wonder if apple will be cutting their tablet forcast too. Any thoughts people?

    • Anonymous

      Thoughts? You are a prick.

      That’s a thought.

      • Anonymous

        Interesting point of view. Thank you.

    • zacamandapio

      No more True Story ññ?

  • ThatGuy

    There isn’t a tablet market…just an ipad market

    • Michael Scrip

      Agreed.

      Although it’s still really early… I’m predicting the iPad will follow in the footsteps of the iPod and hold 75-80% of the market.

      Phones are a different thing altogether.  Everybody needs a phone… and frankly, Android phones do offer a lot of choice. Lower prices, keyboards, different form-factors, etc.

      But tablets are non-essential gadgets… just like MP3 players.  There were tons of MP3 players battling the iPod… but the iPod had one special thing… the iTunes Music Store.  No one else could match that.  Although audio purists and geeks panned the iPod and iTunes software… consumers really took to it.

      If a consumer was deciding between an iPod and a Brand X MP3 player… the iTunes Store was definitely a huge draw.

      Right now, the iPad’s secret weapon is the App Store… and its one year head start certainly boosted the iPad’s visibility.

      I counted 6 non-Apple tablets in the last Best Buy flyer… but none of them have any apps.  And their TV commercials are terrible.  Not only are they one year behind… they aren’t doing much since they arrived.

      The hardware is great… they’re just missing the software.  And unfortunately… computing devices such as tablets need software.

      Android tablets will eventually take off… apps will be written… and none of these companies will go broke selling Android tablets.  But the vast majority of tablets will be from Apple.

  • Anonymous

    “. . . strong competition from competing tablet models.”  

    Just say it.  

    “. . .competing tablet models” = iPad 2 Wifi/iPad 2 3G/iPad 1 Refurbs (16GB, 32GB, and 64GB).  That’s it.

  • Jammer

    OH no they will be bought…ACER is going out of business, don’t buy their products.
    Well this is what I heard about RIM so what’s the difference?
    Soon one day it will be Apple you can only leave out so much until people catch on.

  • Anonymous

    I think it was on pcworld where they were reporting that Asus is raising its own preditions considerably.  The Ipad is without a doubt the most successful game in town, but I hold out hope that there will be room for everyone, including what i hope will be a very succesful touchpad launch

    • Anonymous

      Actually, what ASUS said was  that from April through the end of May they manufactured 400,000 Tablets and that for the month of June alone they planned on manufacturing 300,000.

  • Anonymous

    I think it was on pcworld where they were reporting that Asus is raising its own preditions considerably.  The Ipad is without a doubt the most successful game in town, but I hold out hope that there will be room for everyone, including what i hope will be a very succesful touchpad launch

  • Ry

    iPad2 and Motos Xoom and close behind is RIMMs Playbook. Guess people do care about quality in a Recession. 

  • Anonymous

    Major Android tablets in the market today:

    - Motorola Xoom
    - Samsung Galaxy Tab 10.1
    - 2010 Galaxy Tab 7″ 
    - Nook Color
    - Asus Transformer EEE Pad
    - Acer Iconia
    - Archos 101
    - Tmobile LG G Slate
    - Viewsonic G Tablet

    What percentage of the overall tablet market are they scrapping over? 10% at best. That their sales aren’t up to expectations is sort of a “no shit” realization.

  • Aiekaj

    Blames poor sellthru LOL, Acer has always been a 3rd class company, producing products no one really LOVE. Lack of innovation. Yawn. I am from Taiwan BTW

  • Anonymous

    What tablet market? As fas as consumers know, there is only one market, the iPad market.

  • Anonymous

    It’s funny when he says competition from competing tablet models. Like who? I love how people ignore the 1 ton gorilla in the room.

  • http://twitter.com/NewPharo AliOmar

    i had a bad expedience with Acer Notebook and know other had so they better work on fixing things

  • Anonymous

    Given how Poorly Android tablets have been selling in general I’d blame Google here rather than individual tablet makers.

  • Anonymous

    The issue is the price. The asus is cheaper, lighter, specs are the same so why buy the acer. If you want to spend more the galaxy tab is better hardware from a design standpoint. Not sure who would buy a xoom these days that thing is way overpriced

  • Anonymous

    late.

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