Millennial: Android maintains lead in May, Windows Phone usage nearly doubled

mobile June 15, 2011 at 6:00 AM

Mobile advertising firm Millenial Media on Wednesday published its Mobile Mix report for the month of May, highlighting several interesting developments in the mobile market. Using ad impressions served to each operating system as a barometer for share, Millennial can give us a good assessment of the current smartphone and connected device markets. Android was flat compared to April maintaining its 53% share of Millennial impressions, and Apple’s iOS lost one percentage point in May as it slid to 27%. The iPhone still held an overwhelming lead as the most popular single device for the 20th consecutive month, however. Apple is also Millennial’s top-ranked manufacturer, with 30.84% of all ad impressions served to iOS devices. Samsung found itself in the No. 2 spot in May with 13.59%, followed closely by RIM at 13.30%. HTC and Motorola rounded out the top-5 with 10.98% and 9.47%, respectively. While Microsoft’s Windows Phone platform is still barely a blip on the radar, impressions to the OS did nearly double month-over-month, growing 92% compared to April. Apple’s iPad was the most popular “connected device” in May, growing 29% month-over-month. Hit the break for some more key data from May’s Mobile Mix report.

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Getitwhileitzhot

When you sell one phone one year, then two the next then your product doubles = windows phone 7

Mmouse

I just thought it was the BOGO free marketing campaign………
Anonymous

So what you’re saying is, now there are four fools still using Windows Mobile?

Anonymous

I have a WP7 and am completely happy,nice device and it does everything I need it to do and more,and even though they don’t have as many apps they have the ones I need right now
Anonymous

Can you even record video yet on that OS?
Peter

You are the perfect WP7 customer. However me personally, I like to have the best apps, Skype, Angry Birds, Plants vs. Zombies, YouTube, Google Voice, What’s App, Photoshop, WinAmp, etc.
Anonymous

Dumbo
i told u so.com

no your dumb and sound stupid with dumb A@@ comments like the ones above. You know nothing about the 4 million already sold WP7 devices, and a market place adoption rate faster then Google (they even reach 20K apps faster then Apple). With Nokia getting an additional 600mil plus and $1 per device from apple, and with Mango coming this fall WP7 will be everywhere year end. As well as they have more channels worldwide then Google could ever dream. Yes the market share will shift and WP7 will be at the top in a year or so, as will Webos will be a close 4th behind android and apple in a year with the same strength. Nut A@@ puppets just follow the crowd, or uninnovated products like Android they will soon fall fast dummy.
Anonymous

No I do not wish to buy a bridge or magic beans.
Anonymous

No I do not wish to buy a bridge or magic beans.
Anonymous

Yes and many more fools using android phones.
Cohowap

Or are you the fool for thinking Windows Phone and Windows Mobile are the same? See that whole “still using Windows Mobile” gives it away. Typical troll doesn’t know wtf he’s talking about but has to make a comment.

zandra

LOL. i think you’re right
Anonymous

I know Apple engineering bought one, because they copied a lot of the features of Windows Phone 7 in iOS5.

BackInAction

The Carrier Mix chart is odd. I would have never expected Sprint and Tmo to have a larger slice than AT&T. And the VZW slice is twice that of AT&T.

Thoughts?

Michael Scrip

Maybe people really do have problems with the AT&T network.

Frustration with not being able to get a connection will cause people to not even try…

Jshaw

Not convinced network problems would account for all the delta between ATT & Verizon, especially with iPhones being so dominant. Makes me wonder about the ‘n’ in these analyses… the AdMob metrics used to be based on an ‘n’ of around 20billion impressions/mo (btw, have they stopped publishing them since joining Google?).

Interested to hear other thoughts. The numbers look odd to me too.

http://twitter.com/Qreptiles Qreptiles

It shows how much data ATT can offload by going to metered data. And sadly why all the other carriers will go there as well.

Anonymous

Papinyc is very good at felatio. When he was young his father installed a glory hole between their rooms. Got plenty of practice. True story.
Anonymous

It has begun! #WP7
Anonymous

On the “Top 20 Mobile Phones” list, does “Apple iPhone” mean just the iPhone 4? If it does, I guess AT&T didnt do too well with their $50 iPhone 3gs deal….. Otherwise this list is crap.
Anonymous

This makes it clear how Motorola has blown their OG Droid goodwill.
Anonymous

It is amusing how a decline in overall market share for Apple is massaged into “top-ranked” and “overwhelming lead”

Zac Caslin

That’s because market share is only part of it. They are killing it every quarter with their profits.

Anonymous

But the story is about market share, not profits. And, to be quite honest, I have never really understood how a firm’s profit or share price benefits me as the consumer.
Zac Caslin

It doesn’t do anything for the consumer. It’s for investors.
Anonymous

Go into any business and tell them “the real story is about market share, not profits” and they’ll laugh in your face. Businesses exist to make money.
Anonymous

Sigh. This story is about market share, not profits, not share prices!

Anonymous

This study is horribly flawed. The major reason is that it compartmentalizes all of the other smart phone OS devices by make but does not do this for Apple. We know Apple has at least 3 working models of iPhone. Why differentiate between Blackberry Bold 1 and Bold 2 and not iPhone 3GS and iPhone 4? Why have a category “connected devices” when some of the manufacturers have no competing product in the segment? Fort instance, only Apple and Samsung make media players.

In the end this study masks (probably deliberately) the underlying truth; Apple market share is falling.

Jshaw

Excellent point. On the other hand, looking at the two pie charts for “Smartphone OS Mix” and “Application Platform Mix”, the one which has prominence (“Smartphone OS Mix”) is the one with significantly lower numbers for iOS. And on the topic of those two charts, what is the difference between the definitions for them? And couldn’t they have kept the same colour scheme (for RIM)?

Anonymous

With the exception of Sprint, if wireless carriers and stores like BestBuy would promote the Windows Phone platform rather than pretending it doesn’t exist, having almost NO displays for it or live handsets available the public could see how good it is. I still say Google is behind the scenes paying carriers not to show Windows phone 7. No I don’t have any proof but I can’t believe they are all doing this by accident.
http://www.absolutefiction.com Jed Tylman

Wow.
iPhone is rapidly becoming obsolete.
Even with the supposed “200 new features”.
There’ll be more frustrated and angry fruit fanboys out there snapping at people in blog comments!
LOL
Anonymous

This whole “ad impressions as market share” thing is fundamentally flawed when some of the platforms rely far more on advertisements than others in order for developers to make money.
fan_of_none

Please remember that this study is based on ads, don’t know if ads shown or ads clicked. It just tells you who is more active on the web. I bet millions of BB users don’t even go online on their phones for more than a few minutes. These numbers are not real market share, just advertising impressions market share. Perhaps iOS users are more gullible and like to lick on ads.
Poser1999

If you’re going to itemize the Android family of phones, why not also itemize the IOS family? Or is there somehow only a single model available, with v1.0 of IOS running on it?

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